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Last update 19/07/2025

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2025 Grants & Government‑Backed Loans for Businesses in Walsall

Supporting startups, SMEs and high-growth businesses in Walsall with up‑to‑date funding, advice, and council‑backed initiatives.

💸 Walsall Council Grants

🔹 Walsall SME Competitiveness Grant

Purpose: Enhance business competitiveness, productivity, workforce and growth.
Amount: Up to £20,000 (covering up to 50% of project costs) (go.walsall.gov.uk).
Eligibility: Walsall-based SMEs delivering capital or productivity-enhancing projects.
Apply: Grants allocated first‑come‑first‑served; email: business@walsall.gov.uk (go.walsall.gov.uk).

🔹 UK Shared Prosperity Fund (SME & Net‑Zero Grants)

Purpose: Matched funding (50:50) for capital investment (£1k–£100k), including energy efficiency improvements (go.walsall.gov.uk).
Apply: Email business@walsall.gov.uk for SME and Net‑Zero grants.

🔹 Walsall Business Support (Local Non‑Council Grant Body)

Purpose: Supports growth, training, equipment, and job creation.
Grants: Up to £10,000 standard; exceptional cases up to £25,000 (walsallbusinesssupport.co.uk).
Apply: Through Walsall Business Support website: https://walsallbusinesssupport.co.uk/apply-now/ (walsallbusinesssupport.co.uk).

🔹 Walsall High-Growth Programme

Purpose: Intensive support for ambitious growth businesses.
Includes: 1‑to‑1 support, peer learning and tailored growth planning (Business Growth West Midlands).
Apply: Via Business Growth West Midlands enquiry form.

💳 Government‑Backed Loans

🔹 Start‑Up Loans (British Business Bank)

Loan Size: £500–£25,000 (up to £100k per business), 6% fixed interest plus 12 months mentoring.
Apply: https://www.gov.uk/apply-start-up-loan

🔹 Growth Guarantee Scheme (formerly Recovery Loan Scheme)

Purpose: Loans, overdrafts, invoice or asset finance guaranteed by government (70%), via accredited lenders.
More info: https://www.british-business-bank.co.uk/finance-options/debt-finance/growth-guarantee-scheme/

🧭 Eligibility Guidance

Check Walsall schemes via GOV.UK’s Business Finance Support Finder.
Contact Walsall Council’s Business Growth Team for SME Competitiveness, UKSPF and Net‑Zero grants (business@walsall.gov.uk) (go.walsall.gov.uk, Startup Grant).
Approach Walsall Business Support for local grants, and Business Growth West Midlands for high-growth assistance.

📝 Application Process

Identify suitable programmes (Competitiveness, Net‑Zero, WBS, Loans).
Verify eligibility, grant caps, and deadlines.
Prepare: business plan, cost quotes, financials, IDs.
Apply via emails/forms:
- SME Competitiveness / Net‑Zero: email business@walsall.gov.uk
- WBS: complete online form and email accounts to web@walsallbusinesssupport.co.uk (walsallbusinesssupport.co.uk, Startup Grant, walsallbusinesssupport.co.uk).
- Loans: apply via GOV.UK or an accredited lender.
Engage in local networking and coaching—e.g., Business Growth Team events.
Follow up with fund advisers.

💡 Additional Tips

Networking & Peer Support: Join Walsall’s business breakfasts and UKSPF events—over £1.4m in grants awarded in 2024–25 supported growth and energy improvements (go.walsall.gov.uk, find-tender.service.gov.uk).
Apprenticeship & Training Support: Check Business Support site for guidance and links.
Energy-efficiency Grants: The Net‑Zero grants offer matched funding up to £100k (go.walsall.gov.uk).

📞 Contact & Further Info

Walsall Council Business Support
👉 https://go.walsall.gov.uk/business/support-your-business (go.walsall.gov.uk)
📞 01922 650380
✉️ business@walsall.gov.uk
Walsall Business Support (Local board)
👉 https://walsallbusinesssupport.co.uk/apply-now/ (walsallbusinesssupport.co.uk)
✉️ web@walsallbusinesssupport.co.uk
British Business Bank Loans
👉 GOV.UK Start-Up Loans & Growth Guarantee Scheme.

📘 FAQs

Each question is spaced for enhanced web readability.

🔹 What grants are available in Walsall?
SME Competitiveness (up to £20k), Net‑Zero matched grants (£1k–£100k), and local grants via Walsall Business Support (£10k–£25k).

🔹 How do I apply for an SME Competitiveness Grant?
Email business@walsall.gov.uk with project details; grants allocated on a first‑come basis (walsallbusinesssupport.co.uk, Startup Grant, go.walsall.gov.uk).

🔹 Who can apply for local non-council grants?
Walsall-based businesses; apply via https://walsallbusinesssupport.co.uk/apply-now/ (walsallbusinesssupport.co.uk, walsallbusinesssupport.co.uk).

🔹 What support does the High‑Growth Programme offer?
1‑to‑1 coaching, peer support, and strategic growth planning for ambitious SMEs (Business Growth West Midlands).

🔹 Can I access energy‑efficiency funding?
Yes—50:50 matched Net‑Zero grants covering equipment, efficiency and low-carbon measures up to £100k (go.walsall.gov.uk).

🔹 Where can I get mentoring and business growth support?
Walsall Council’s Business Growth Team hosts networking events (e.g., business breakfasts) and supports introductions to training and funding (go.walsall.gov.uk).

🔹 How do I apply for Start‑Up Loans or the Growth Guarantee Scheme?
Apply via GOV.UK (Start‑Up Loans) or connect with accredited lenders through the British Business Bank’s Growth Guarantee Scheme.

Value AD

2025

100% FREE

BUSINESS TOOl

What is Value Ad?

Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.

How is it a Win-Win Deal?

For New Businesses:

Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.

Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.

For Service Providers:

Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.

Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.

Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.

Alternative Investment for New Businesses:

For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.

Benefits for Service Providers:

Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:

Building Traction: Demonstrating product or service viability to potential investors.

Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.

Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.

In Summary:

Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.

FREE BUSINESS TOOLS