2025
100% FREE
BUSINESS TOOl
 
             
     
     
     
     
Delivered in partnership with Warwickshire County Council and local district councils.
Offers six strands of support, including:
Business Ready: High‑growth SME mentoring, finance and innovation support
Business Resilience & Growth: Coaching and grant access to established SMEs
Warwickshire Business Start‑up Programme: For those trading under 24 months.
Low Carbon / Green Business funding via BEAS and Green Business Programme
Provides both grants and free advisory services.(Nuneaton and Bedworth Borough Council, Warwickshire County Council, Coventry City Council)
Supports SMEs across the borough to reduce energy and resource consumption.
Offers capital and revenue grants up to £50,000 and up to £20,000 for low-carbon innovation, plus free audits.(Carbon Copy)
A combined grant‑and‑loan initiative to support businesses unable to access standard finance.
Loan portions from £30,000 to £100,000, with grants covering up to 40% of project cost.
Ideal for capital investment or innovation in established SMEs trading for at least two years.(business.warwickshire.gov.uk, Warwickshire County Council)
Personal, unsecured loans between £500 and £25,000, at a fixed 6% APR.
Includes 12 months’ mentoring, training, and networking support.
Open to UK residents over 18, pre‑start or under three years trading.(startupgrant.co.uk, content.govdelivery.com)
The primary local access point for funding, grants, coaching and networking.
Covers Nuneaton & Bedworth among other districts across Coventry & Warwickshire.(CW Growth Hub)
High‑growth and innovative local businesses are referred to this strand for bespoke support and grant access.(Nuneaton and Bedworth Borough Council)
Direct support and signposting to Business Growth Warwickshire schemes and local initiatives.(Nuneaton and Bedworth Borough Council)
Business Growth Warwickshire: SME-based in Warwickshire, eligibility depends on the programme strand.
CW Green Business Programme: SMEs under 250 employees in Coventry & Warwickshire, energy use above 25,000 kWh.(Coventry City Council)
Duplex Fund: Established SMEs trading 2+ years, with job creation plans.
Start‑Up Loan: UK-based individuals aged 18+ launching or scaling a business.
All access routes are supported via the CW Growth Hub as the local advisory gateway.
Identify the relevant scheme—whether start-up loan, innovation grant, or resilience coaching.
Contact CW Growth Hub for an initial eligibility check.(CW Growth Hub, CW Growth Hub)
Prepare supporting materials: business plan, financial projections, job impact case.
Apply online (e.g. Start‑Up Loan via GOV.UK or Business Ready via referral).
Engage with mentoring or diagnostic services as offered under support programmes.
Await decision: typical times are 3–6 weeks. Grants may require matching funding.
Implement your project and retain detailed records of spend and outcomes.
Reach out early—support funding rounds (like Business Ready) may close before the end of 2025.
Attend workshops or diagnostic sessions via Growth Hub for tailored support.
Keep all project documentation (quotes, reports, receipts, photos) in case of audits.
Look to combine finance routes—e.g. Start‑Up Loan for working capital + grant for capital expenditure.
**Growth Hub (CW Growth Hub)**
Free support for Nuneaton & Bedworth businesses across funding and coaching.
📞 0300 060 3747 🌐 cwgrowthhub.co.uk(Nuneaton and Bedworth Borough Council, CW Growth Hub)
Business Ready Programme
Referral-based programme for high-growth SMEs via Growth Hub.(Nuneaton and Bedworth Borough Council)
Nuneaton & Bedworth Borough Council – Business Support
Local signposting to UKSPF and Warwickshire schemes.(Nuneaton and Bedworth Borough Council)
Warwickshire Business Energy Advice Service (BEAS)
Low-carbon audit and grant route.(Coventry City Council)
Start‑Up Loans (British Business Bank)
Available via GOV.UK as a standard national scheme.(startupgrant.co.uk)
🔹 Are there grants for online-only businesses?
Yes – Business Ready and innovation strands in Warwickshire’s Growth programme, as well as Start‑Up Loans, support digital or e-commerce ventures.
🔹 How much funding can be accessed?
Start‑Up Loan: up to £25,000
Duplex Fund: combined £30K–£100K loans with up to 40% grant portion
Green Business grants: up to £50,000
🔹 Can pre-start businesses apply?
Yes—for Start‑Up Loans and Business Ready schemes. Other programmes may require trading activity.
🔹 Is a business plan necessary?
Yes—for all loans and capital grants; include financial and impact forecasts.
🔹 Typical processing times?
Growth programmes and loan schemes: decisions within 3–6 weeks post application.
🔹 Can multiple schemes be used together?
Yes—eligibility permitting, businesses can layer funding sources (e.g. loan plus grant for equipment and working capital).
🔹 Are application fees required?
No, for government loans or Warwickshire support. Loans may have interest, but no upfront charges.
🔹 Is high growth required?
Not universally. Some programmes focus on impact and resilience, others on innovation and growth.
🔹 Can funds be used for marketing or training?
Yes—especially via Start‑Up Loans or resilience and innovation schemes that include skills or digital components.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
                        development. These savings act as an alternative investment, fueling growth.
                        
                        
                        Service providers gain valuable initial customers, helping them grow and attract investment.
                        It's a win-win for everyone!
                    
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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