2025
100% FREE
BUSINESS TOOl
East Hertfordshire Council supports local entrepreneurs through government-backed loans, UK Shared Prosperity Fund (UKSPF) grants, business rates relief, and specialist county business programmes. Funding runs through to March 2025, with some schemes extending beyond.
Amount: £500–£25,000
Interest: Fixed 6% p.a., includes business mentoring
Eligibility: UK residents aged 18+, trading under 36 months
Apply via: 👉 GOV.UK – Apply for a Start‑Up Loan
Total Fund: ~£2.24 million allocated for 2022–2025, including rural top-ups (East Herts District Council, Bishop's Stortford Independent, University of Hertfordshire)
Available Grants:
For new technology, diversification, equipment, and town-centre improvements (Wenta)
Cultural, climate action, community, and town/village improvements (East Herts District Council)
Apply via: East Herts UKSPF pages under “Businesses & Support” (East Herts District Council)
Via: Wenta-backed Launchpad 2 programme (East Herts Launchpad 2)
Includes:
Free specialist workshops & 1‑2‑1 mentoring
Capital grants up to £3,000–£5,000 for qualifying businesses (East Herts Launchpad 2)
Eligibility: Operating within East Herts, Stevenage & Stansted areas, and in target sectors (e.g. manufacturing, creative, life sciences) (East Herts Launchpad 2)
Retail, Hospitality & Leisure Relief: 40% relief, up to £110,000 cap per business (East Herts District Council)
Apply via: Relief/Grant Approval online form on East Herts Business Rates page (East Herts District Council)
Purpose: Growth support for early-stage (<5 years) businesses in Hertfordshire (Hertfordshire Futures)
Includes: Free workshops, 1‑2‑1 advice, mentoring, and funding navigation support (Hertfordshire Futures, Hertfordshire Futures)
Register via: Hertfordshire Futures site
Central county entry point offering diagnostics, GrantFinder, events, and sector-specific programmes like “Create Growth”—funded by DCMS/Innovate UK for 2024–25 (Hertfordshire Growth Hub, Hertfordshire Growth Hub)
Define your business need—loan, capital grant, mentoring, rates relief.
Match to the right scheme – GOV.UK, UKSPF, Launchpad 2, Growth Hub.
Confirm eligibility—Check trading period, sector, geography, SME status.
Prepare documents—Business plan, financials, quotes, premises proof.
Apply via:
GOV.UK for Start‑Up Loans
East Herts UKSPF portal for capital/community grants
Launchpad 2 application for support and grant
Rates Relief online via Council portal
Hertfordshire Futures / Growth Hub for mentoring/training
Engage— attend workshops and follow up with advisors.
Track deadlines—UKSPF funds run to March 2025; Launchpad 2 and Growth Hub support ongoing.
Use GrantFinder via Hertfordshire Growth Hub for locating national and local grants (Hertfordshire Futures, Bishop's Stortford Independent, East Herts Launchpad 2, East Herts, Hertfordshire Growth Hub).
Launchpad 2 grants offer combined mentoring and matched capital funds—excellent for targeted sector businesses (East Herts Launchpad 2).
Take advantage of 40% business rates relief for retail/hospitality sectors via Council application (East Herts District Council).
Explore Create Growth if in the creative or film/TV sectors—it provides access to investment and grant readiness (LinkedIn).
Start‑Up Loans: via GOV.UK
East Herts UKSPF Grants & Rates Relief: East Hertfordshire Council Business & Support page (East Herts District Council)
Launchpad 2 Programme & Grant: via Wenta’s Launchpad 2 site (East Herts Launchpad 2)
Hertfordshire Futures – Get Enterprising: business support via Hertfordshire Futures (Hertfordshire Futures)
Hertfordshire Growth Hub: diagnostics, GrantFinder, Create Growth (Hertfordshire Growth Hub)
Council Contact: 01279 655261 (East Herts Council Business Support)
🔹 What grants are available locally?
East Herts distributes UKSPF grants for tech, productivity, town‑centre projects, cultural events, community and climate initiatives through 2025 (Bishop's Stortford Independent, East Herts Green Party).
🔹 Can I get a capital grant?
Yes—via Launchpad 2 you may access grants of £3,000–£5,000 coupled with mentoring (East Herts Launchpad 2).
🔹 Do I qualify for business rates relief?
Retail, hospitality and leisure businesses can claim 40% relief on rates for 2025–26, up to £110,000—apply through the Council’s Relief form (East Herts District Council).
🔹 What support exists for start‑ups in East Herts?
Start‑Up Loans and free mentoring via Hertfordshire Futures' “Get Enterprising” for businesses trading under 5 years (Hertfordshire Futures).
🔹 Are there sector‑specific programmes?
Yes—create Growth supports creative sector SMEs, and Launchpad 2 targets manufacturing, life sciences, digital, and related sectors (East Herts Launchpad 2, Hertfordshire Growth Hub).
🔹 Can I apply for multiple programmes?
Yes—as long as you meet eligibility and comply with each programme's rules.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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