2025
100% FREE
BUSINESS TOOl

Birmingham supports startups and small businesses through a variety of grants, government-backed loans, and expert advice. This guide highlights up-to-date opportunities for 2025 to help you launch, grow, and scale your business.
Purpose: Supports productivity, expansion, innovation, green projects, digitalisation, and capital investment
Amount: £2,500–£100,000 (average £20k–30k)
Eligibility: SMEs in Birmingham, Solihull, Cannock Chase, Shropshire, etc. Capital projects only; revenue allowed for Cannock Chase (birmingham.gov.uk, Business Growth West Midlands, Stoke on Trent Staffordshire Growth Hub)
Link & More Info: Business Growth West Midlands – WM SME Grant and GOV.UK page (Business Growth West Midlands)
Purpose: Support transition to Net Zero via audits, equipment and capital upgrades
Amount: £1,000–£100,000 (50% match funding) (Colmore Business District)
Eligibility: SMEs within the West Midlands Combined Authority
Application period: Through March 2025 (Colmore Business District)
Amount: £500–£25,000
Interest: Fixed 6%
Includes: 12 months of free mentoring
Eligibility: UK resident, 18+, trading under 3 years
Link: Apply via GOV.UK
Formerly: Recovery Loan Scheme; continues from July 2024
Guarantee: Up to 70% government-backed
Eligibility: SMEs across the UK
Offers one-to-one advice, business diagnostics, guidance on grants, export support, and energy schemes
Link: Support for Business (Colmore Business District, Business Growth West Midlands, birmingham.gov.uk, Stoke on Trent Staffordshire Growth Hub, birmingham.gov.uk)
Enterprise for Success Programme: Workshops, peer networks, webinars (birmingham.gov.uk)
Provides business advice, training, and grant-finding support
Info source: Chamber resource library on WM SME Grant (birmingham.gov.uk)
Coordinates WM SME grants and business diagnostics; supported by Mayor’s £15m growth package (wmca.org.uk)
Use GOV.UK’s Business Finance Support Tool to identify suitable schemes
Regional diagnostics via Growth Hub required for WM SME Grant (Stoke on Trent Staffordshire Growth Hub)
Net Zero and energy-supported grants require accredited energy audits (Colmore Business District)
Define your funding goal (capital, expansion, green upgrades)
Check eligibility and apply deadlines
Prepare documents: business plan, forecasts, audit reports, ID
Complete diagnostics/interviews where required
Submit applications via the council, Growth Hub or GOV.UK
Await decision—timeline varies by scheme
Decide what you want the funding for:
Equipment (e.g. cameras, machinery, IT systems)
Studio or workspace upgrades
Digital improvements
Energy-efficient upgrades
Be clear on costs, timelines, and expected results (growth, jobs, carbon reduction).
Go into the diagnostic with a professional first draft that shows your goals clearly.
Use: Business Plan & Funding Pack
Includes: tailored business plan, 12–36 month forecasts, application-ready cover letters, and templates for grant or loan forms.
This gives you a strong foundation so the Growth Hub adviser can quickly see your business potential and recommend the right funding route.
Get your brand and essentials in place before speaking to an adviser.
Use: Startup Launch Kit
Includes: website, business email, digital business card, social proof, and outreach tools.
Note:
At minimum, have your Business Plan & Funding Pack ready before the diagnostic.
Finalise your Startup Launch Kit after the diagnostic, tailoring it to the adviser’s guidance and the grant’s criteria.
A Growth Hub adviser will check your eligibility and sign you off for the right scheme.
Business Growth West Midlands (Growth Hub)
Phone: 0345 646 1352
Website: businessgrowthwestmidlands.org.uk
Birmingham City Council – Support for Business
Prepare for your diagnostic:
Business Plan & Funding Pack (draft is fine)
Quotes (2–3 suppliers) for purchases
Basic financials & forecasts
Match-funding evidence (bank statement, loan offer)
Energy audit (if applying for Net Zero)
After the diagnostic, you may be directed to:
West Midlands SME Grant (capital projects)
Net Zero / Energy Efficiency Grants (50% match funding)
Start-Up Loan (if trading under 3 years, UK-wide, up to £25k at 6% fixed)
You’ll usually need:
Business Plan & Funding Pack (updated after feedback)
12–36 month forecasts
Itemised quotes (2–3 suppliers)
Project delivery timeline
Match-funding evidence
Energy audit report (Net Zero only)
ID & company details
💡 Use your Business Plan & Funding Pack to generate strong responses for application forms (e.g. outputs, risks, ESG impact).
Apply via the Growth Hub, council portal, or scheme application form
Respond quickly to requests for extra information (quotes, financials, procurement details)
Accept grant offer and follow procurement rules (don’t spend before approval)
Purchase items → keep invoices, bank statements, and proof of delivery
Submit evidence to claim the grant
Record outputs (jobs created, turnover uplift, carbon savings)
Business Plan & Funding Pack: startupgrant.co.uk/grant-loan-application-pack
Startup Launch Kit: startupgrant.co.uk/startup-launch-kit
Birmingham Council Business Support: birmingham.gov.uk/support_for_business
Business Growth West Midlands (Diagnostic): businessgrowthwestmidlands.org.uk |
☑ Define project & costs
☑ Prepare Business Plan & Funding Pack
☑ Gather quotes (2–3 suppliers)
☑ Confirm match funding
☑ Book diagnostic with Growth Hub
☑ Adjust plan per adviser feedback
☑ Submit application
☑ Accept offer → purchase → claim
Leverage mentoring programmes included with Start‑Up Loans and council support
Try networking tools like GMAX Card – business networking
Sign up for newsletters from WMCA, Growth Hub, Chamber, and Council
Explore alternatives: angel investment, crowdfunding, CDFIs
Birmingham Council Business Support: https://www.birmingham.gov.uk/info/20139/support_for_business
WM SME Grant Diagnostic & Enquiries: Call WM Growth Hub on 0345 646 1352
Mayor’s Business Support (WMCA): wmca.org.uk/news
Start‑Up Loans: gov.uk/apply-start-up-loan
British Business Bank: British Business Bank portal
🔹 What is the West Midlands SME Grant Programme?
A regional grant scheme offering £2.5k–£100k for capital projects to support SME growth and innovation across Birmingham and surrounding areas (Business Growth West Midlands, Stoke on Trent Staffordshire Growth Hub, wmca.org.uk, birmingham.gov.uk, marchesgrowthhub.co.uk, GOV.UK)
🔹 How do I apply for Net Zero or energy grants?
Start with a free energy audit (e.g. via Aston University), then apply for matched funding of £1k–£100k through WMCA (Colmore Business District)
🔹 Is a business diagnostic mandatory?
Yes—for Birmingham and Solihull applicants of the WM SME Grant, through the Growth Hub (Stoke on Trent Staffordshire Growth Hub, birmingham.gov.uk)
🔹 What support does Birmingham Council provide?
One-to-one advice, workshops, export guidance, grant info and diagnostics via the Enterprise for Success programme (birmingham.gov.uk)
🔹 How much funding can I get from Start‑Up Loans?
Up to £25,000 with a fixed 6% interest rate and 12 months’ free mentoring.
🔹 What is the Growth Guarantee Scheme?
A loan programme that provides SMEs with financing via lenders, with 70% of the loan backed by a government guarantee.
🔹 When do funding rounds open/close?
WM SME Grant funding rounds are announced via Growth Hub and council advice pages. Net Zero grants are open through March 2025.
🔹 Can I get support even if funding ends?
Yes—Council, Chamber, Growth Hub, and WMCA all offer ongoing guidance, mentoring, and networking support.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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