2025
100% FREE
BUSINESS TOOl

East Staffordshire Borough Council supports entrepreneurs via government-backed loans, locally funded grants, and growth‑focused business programmes, primarily funded under the UK Shared Prosperity Fund heading into 2025.
Amount: £500–£25,000
Interest: Fixed 6% p.a., with mentoring support
Eligibility: UK residents aged 18+, trading under 36 months
Apply via: 👉 GOV.UK – Apply for a Start‑Up Loan
Purpose: Supports business growth and start‑ups
Amount: New firms: £500–£5,000; existing firms: up to £10,000
Match funding: Applicants must provide 40–60% match depending on stage (Stoke on Trent Staffordshire Growth Hub, LinkedIn, Wordsmith)
Funding pool: £100,000 in 2024–25, part of £770,000 UKSPF allocation (greaterbirminghamchambers.com)
Process: First-come, first-served; contact Enterprise team to apply
Purpose: Interest-free support for growth-stage businesses (2–5 years)
Amount: Up to £5,000
Funding source: UKSPF via Growth Hub pilot (LinkedIn)
Purpose: Interest-free loans for sustainable improvements (e.g., energy upgrades)
Amount: £5,000–£200,000 repayable over 2 years, interest free (staffordshire.gov.uk, staffordshire.moderngov.co.uk)
Access: Through Staffordshire County & City Growth Hubs; open in East Staffordshire district
Offer tailored advice, workshops, diagnostics, and peer networks
Include Get Started & Grow and Succeed & Grow programmes for start-ups and rural business development respectively (Wordsmith, staffordshire.gov.uk, visitstaffordshire.com)
Boosting Business: East Staffordshire businesses (start-up <12 months or growing SME) (alexander-accountancy.co.uk)
Step‑Up Loans: Operations between 2–5 years in East Staffordshire (LinkedIn)
Green Loans: Any Staffordshire SME undertaking energy updates (staffordshire.moderngov.co.uk)
Define your business need clearly
Match your project to the correct scheme
Check for eligibility and match funding requirements
Gather supporting documentation (plan, quotes, forecasts)
Contact Enterprise Team (Boosting), Growth Hub (Step‑Up/Green Loans)
Apply early—the boosting programme is first‑come, first‑served
Attend diagnostic sessions and follow up with advisors
Act fast—Boosting funding often closes quickly (Stoke on Trent Staffordshire Growth Hub, content.govdelivery.com)
Use Growth Hub diagnostics to tie your proposal to scheme requirements
Use Green Loans to finance half-cost energy-efficient upgrades
Engage with networking events and peer mentoring programmes through Growth Hub
Start‑Up Loans: via GOV.UK
Boosting Business & Step‑Up Loans:
Enterprise Team at East Staffordshire Borough Council – call 01283 508625/508592 (LinkedIn, content.govdelivery.com, Startup Grant, alexander-accountancy.co.uk)
Green Loan Fund & energy grants: via Staffordshire Growth Hub helpline 0300 111 8002 (LinkedIn)
Business Support Packages (“Get Started & Grow” / “Succeed & Grow”): via Staffordshire Council site (visitstaffordshire.com)
🔹 How much can I get from the Boosting Business Programme?
Start‑ups: £500–£5,000; established businesses: up to £10,000 (with 40–60% match funding) (Stoke on Trent Staffordshire Growth Hub)
🔹 Is match funding required?
Yes—Boosting Business requires match funding (40–60%). Step‑Up loans and Green Loans do not require match funding.
🔹 What are Step‑Up Loans?
Interest-free loans up to £5,000 for businesses trading 2–5 years in East Staffordshire (Stoke on Trent Staffordshire Growth Hub, LinkedIn)
🔹 How do I get a loan for energy upgrades?
Apply via Staffordshire Growth Hub. Green Loan Fund offers interest-free loans (£5k–£200k) repayable in 2 years to match-energy grant funds (staffordshire.gov.uk)
🔹 Can I apply for multiple schemes?
Yes—as long as eligibility for each is met.
🔹 Where can I get help preparing my application?
Staffordshire Growth Hub and East Staffordshire Enterprise Team offer diagnostic sessions and mentoring via Staffordshire Means Business (Startup Grant)
🔹 Who do I call to start?
Boosting Business & Step‑Up: 01283 508625/508592
Growth Hub & Green Loans: 0300 111 8002
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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