2025
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Apply for a fellowship to undertake innovative and impact-focused research using smart data. Projects should address a significant real-world challenge which is relevant to the UK.
You must be based at a UK research organisation eligible for ESRC funding.
Opening date 15 Jul 2025, 09:00AM
Closing date 23 Sep 2025, 04:00PM
To lead a project, you must be based at an eligible organisation. Check if your organisation is eligible.
This funding opportunity is open to researchers at all career stages. We particularly encourage applications from early career researchers.
Researchers new to using smart data are encouraged to apply. They should include mentoring and capacity building plans as part of their fellowship to support their research goals.
We encourage a minimum time commitment of 0.6 full-time equivalent for the fellowship, although we will accept fellowship proposals below this suggested time commitment. Applicants employed on part-time contracts should commit an FTE at a proportionate level. We encourage you to make full use of the opportunity presented by the data and funding available.
We will not accept uninvited resubmissions of projects that have been submitted to UKRI.
Find out more about ESRC’s resubmissions policy.
We are committed to achieving equality of opportunity for all funding applicants. We encourage applications from a diverse range of researchers.
We support people to work in a way that suits their personal circumstances. This includes:
UKRI can offer disability and accessibility support for UKRI applicants and grant holders during the application and assessment process.
If you are unsure whether your proposed research falls within the remit of this opportunity, please contact the Smart Data Research team for advice: smartdataresearch@ukri.org.
Smart Data Research UK (SDR UK) invites applications for fellowships to conduct research using smart data to address a real-world challenge.
Smart data is produced through our daily interactions with the digital world, such as when we purchase products or services, use social media, or get directions. It is collected when we use mobile phones, wearable health devices, store loyalty cards and smart technology.
You may use smart datasets exclusively, or in combination with other data (for example, administration and traditional survey data). While we encourage you to use smart datasets held by our data services, this is not a pre-requisite for application.
A note on terminology: It is important to note that the term ‘smart data’ is sometimes used to describe the secure sharing of customer data, upon the customer’s request, with Authorised Third-party Providers (ATPs), as with ‘open banking’. Research focused on this conception of smart data is not relevant to this funding opportunity.
We are looking for fellowship proposals that meet the following objectives.
Conduct original, high-impact research that demonstrates how smart data can address a significant real-world challenge.
Use the Fellowship to grow as a leader in smart data research – developing new skills, networks and areas of expertise.
Play an active role in building a connected, collaborative community. Fellows will take part in activities that support collaboration, knowledge sharing, and long-term impact.
Research projects from any discipline are in scope for this fellowship funding opportunity but must be aligned to at least one of SDR UK’s four thematic pillars (for more information see SDR UK’s Research themes). The pillars are wide-ranging, interconnected, and focus on contemporary real-world challenges:
This could include, for example, analysing financial transactions data to understand the responsiveness of household spending patterns during the cost-of-living crisis, or using GPS data to understand the distribution and concentration of economic activity in UK towns and cities to harness growth dynamics.
This could include, for example, using wearables data to track and monitor in-home care provision, or analysing supermarket loyalty card data to understand purchasing behaviours and to support healthier food choices.
This could include, for example, analysing social media data to understand the spread of misinformation and its impact on public discourse, exploring the future of work and the societal implications of artificial intelligence, including AI-powered chatbots.
This could include, for example, using GPS data to optimise location of EV charging infrastructure, or assessing geospatial imagery to improve biomass measurement.
You must articulate a clear problem statement in your application which relates to a real-world challenge in one or more of the above-noted pillars and which is relevant to the UK. You must demonstrate how the challenge could be addressed through smart data research.
The dataset(s) to be used for the project must be identified in the application. Access to all required datasets must be established or agreed in principle at the time of application, with confirmation via letters of support from relevant data controllers or SDR UK’s Data Services.
Costs associated with data acquisitions may be included under exceptions. Data management plans should include an assessment of existing data.
We will adopt a portfolio approach to select a diverse range of projects, balancing innovation, potential for impact, thematic and geographic focus and feasibility.
‘Research impact’ is understood as the demonstrable contribution that excellent research makes to society and the economy (broadly defined as delivering public benefit), see Defining impact.
Activities which may help demonstrate a high-quality approach to impact include:
Activities which may help demonstrate a high-quality approach to impact include:
Activities which may help demonstrate a high-quality approach to impact include:
We expect you to allocate a minimum of 20% of their award time on these impact focused activities.
It is expected that impact activities be pursued through the lifetime of the grant, rather than at its latter stages. Fellows will work with SDR UK to deliver impact activities, and support opportunities for engagement with relevant stakeholders.
SDR UK is committed to ensuring public engagement is embedded throughout the research process. Public engagement activities may take the form of:
Where appropriate, fellows will be expected to build public engagement into their research activities.
The duration of this award is up to 18 months.
Projects must start on 1 February 2026.
The FEC of your project can be up to £200,000. ESRC will fund 80% of the FEC.
To be considered for funding, applications must:
Full details of how to demonstrate these requirements can be found in the ‘How to apply’ section.
We recognise the importance of data quality and provenance. Data generated, collected or acquired by ESRC-funded research must be well-managed by the grant holder to enable their data to be exploited to the maximum potential for further research. See our research data policy for details and further information on data requirements. The requirements of the research data policy are a condition of ESRC research funding.
Where relevant, details on data management and sharing should be provided in the Data Management section. See the importance of managing and sharing data and content for inclusion in a data management plan on the UK Data Service (UKDS) website for further guidance. We expect applicants to provide a summary of the points provided. The UKDS will be pleased to advise you on the availability of data within the academic community and provide advice on data deposit requirements.
We expect you to consider the potential scientific, societal and economic impacts of their research. Outputs, dissemination and impact are a key part of the criteria for most expert review and assessment processes. We also encourage applications that demonstrate innovation and interdisciplinarity (research combining approaches from more than one discipline).
We are committed to knowledge exchange and encouraging collaboration between researchers and the private, public and civil society sectors. Collaborative working benefits both the researchers and the individuals/ organisations involved.
Through collaboration, partners learn about each other’s expertise, share knowledge and gain an appreciation of different professional cultures. Collaborative activity can therefore lead to a better understanding of the ways that academic research can add value and offer insights to key issues of concern for policy and practice.
Knowledge exchange should not be treated as an ‘add-on’ at the end of a project but considered before the start and built into a project.
We require that the research we support is designed and conducted in such a way that it meets ethical principles and is subject to proper professional and institutional oversight in terms of research governance. We have agreed a Framework for research ethics that all submitted proposals must comply with. Read further details about the Framework for research ethics and guidance on compliance.
We are running this funding opportunity on the new UK Research and Innovation (UKRI) Funding Service so please ensure that your organisation is registered. You cannot apply on the Joint Electronic Submissions (Je-S) system.
The project lead is responsible for completing the application process on the Funding Service, but we expect all team members and project partners to contribute to the application.
Only the lead research organisation can submit an application to UKRI.
Select ‘Start application’ near the beginning of this Funding finder page.
When including images, you must:
Images should only be used to convey important visual information that cannot easily be put into words. The following are not permitted, and your application may be rejected if you include:
A few words are permitted where the image would lack clarity without the contextual words, such as a diagram, where text labels are required for an axis or graph column.
For more guidance on the Funding Service, see:
Applications should be self-contained, and hyperlinks should only be used to provide links directly to reference information. To ensure the information’s integrity is maintained, where possible, persistent identifiers such as digital object identifiers should be used. Assessors are not required to access links to carry out assessment or recommend a funding decision. You should use your discretion when including reference and prioritise those most pertinent to the application.
References should be included in the appropriate question section of the application and be easily identifiable by the assessors for example (Smith, Research Paper, 2019).
You must not include links to web resources to extend your application.
Applications should be self-contained. You should only use hyperlinks to link directly to reference information. You must not include links to web resources to extend your application. Assessors are not required to access links to conduct assessment or recommend a funding decision.
Use of generative AI tools to prepare funding applications is permitted, however, caution should be applied.
For more information see our policy on the use of generative AI in application and assessment.
ESRC must receive your application by 4.00pm UK time on 23 September 2025.
You will not be able to apply after this time.
Make sure you are aware of and follow any internal institutional deadlines.
Following the submission of your application to the funding opportunity, your application cannot be changed, and applications will not be returned for amendment. If your application does not follow the guidance, it may be rejected.
ESRC, as part of UKRI, will need to collect some personal information to manage your Funding Service account and the registration of your funding applications.
We will handle personal data in line with UK data protection legislation and manage it securely. For more information, including how to exercise your rights, read our privacy notice.
If you or a core team member need to tell us something you wish to remain confidential, email: smartdataresearch@ukri.org
Include in the subject line: [the funding opportunity title; sensitive information; your Funding Service application number].
Typical examples of confidential information include:
For information about how UKRI handles personal data, read UKRI’s privacy notice.
ESRC, as part of UKRI, will publish the outcomes of this funding opportunity at What ESRC has funded.
If your application is successful, we will publish some personal information on the UKRI Gateway to Research.
Word limit: 550
In plain English, provide a summary we can use to identify the most suitable experts to assess your application.
We may make this summary publicly available on external-facing websites, therefore do not include any confidential or sensitive information. Make it suitable for a variety of readers, for example:
Clearly describe your proposed work in terms of:
List the key members of your team and assign them roles from the following:
Only list one individual as the fellow.
UKRI has introduced a new addition to the ‘Specialist’ role type. Public contributors such as people with lived experience can now be added to an application.
Find out more about UKRI’s core team roles in funding applications.
Word limit: 1,100
What are you hoping to achieve with your proposed work?
Explain how your proposed work:
The following must be included to support your response. Provide a clear problem statement in which you:
You should also explain how the proposed work uses smart data (exclusively or in combination with other data) in an innovative way to address the challenge identified.
References may be included within this section.
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the service.
Word limit: 2,500
How are you going to deliver your proposed work?
Explain how you have designed your work so that it:
You must also:
All applicants planning to generate data as part of their research must complete the separate data management questions.
References may be included in this section.
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Word limit: 1,650
Why are you the right individual to successfully deliver the proposed work?
Evidence of how you have:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
The word limit for this section is 1,650 words: 1,150 words to be used for R4RI modules (including references) and, if necessary, a further 500 words for Additions.
Use the Résumé for Research and Innovation (R4RI) format to showcase the range of relevant skills you have and how this will help to deliver the proposed work. You can include specific achievements and choose past contributions that best evidence your ability to deliver this work.
Complete this section using the following R4RI module headings. You should use each heading once, see the UKRI guidance on R4RI. You should consider how to balance your answer, and emphasise where appropriate the key skills you bring:
Additions: Provide any further details relevant to your application. This section is optional and can be up to 500 words. You should not use it to describe additional skills, experiences, or outputs, but you can use it to describe any factors that provide context for the rest of your R4RI (for example, details of career breaks if you wish to disclose them).
You should complete this section as a narrative. Do not format it like a CV.
Word limit: 1,000
Why is this fellowship the right way to develop your career and how will you use it to benefit others?
Ensure that you have identified:
Word limit: 1,000
How will the host organisation support your fellowship?
Provide a support statement including:
Word limit: 1,000
What will you need to deliver your proposed work and how much will it cost?
Justify the application’s more costly resources, in particular:
You can request costs associated with reasonable adjustments where they increase as a direct result of working on the project. For further information see Disability and accessibility support for UKRI applicants and grant holders.
Assessors are not looking for detailed costs or a line-by-line breakdown of all project resources. Overall, they want you to demonstrate how the resources you anticipate needing for your proposed work:
For detailed guidance on eligible costs please see the ESRC research funding guide.
Word limit: 500
What are the ethical or RRI implications and issues relating to the proposed work?
If you do not think that the proposed work raises any ethical or RRI issues, explain why.
Demonstrate that you have identified and evaluated:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the service.
If you are collecting or using data you should identify:
Add details about any project partners’ contributions. If there are no project partners, you can indicate this on the Funding Service.
A project partner is a collaborating organisation who will have an integral role in the proposed research. This may include direct (cash) or indirect (in-kind) contributions such as expertise, staff time or use of facilities. Project partners may be in industry, academia, third sector or government organisations in the UK or overseas, including partners based in the EU.
Add the following project partner details:
If a detail is entered incorrectly and you have saved the entry, remove the specific project partner record and re-add it with the correct information.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Upload a single PDF containing the letters or emails of support from each partner you named in the Project Partner section. These should be uploaded in English or Welsh only.
Enter the words ‘attachment supplied’ in the text box, or if you do not have any project partners enter ‘N/A’. Each letter or email you provide should:
The Funding Service will provide document upload details when you apply. If you do not have any project partners, you will be able to indicate this in the Funding Service.
Ensure you have prior agreement from project partners so that, if you are offered funding, they will support your project as indicated in the project partners’ section.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Do not provide letters of support from host research organisations.
Word limit: 500
How will you manage and share data collected or acquired through the proposed work?
Provide a data management plan that clearly details how you will comply with UKRI’s published data sharing policy, which includes detailed guidance notes.
Demonstrate that you have designed your proposed work so that you can appropriately manage and share data in accordance with ESRC’s Research data policy and ESRC Framework for research ethics (if applicable).
Within the ‘Data Management’ section we also expect you to:
For this funding opportunity, grant holders must deposit all data from the project in a SDR UK data service or the UK Data Service. If deposited in a repository which is not the UK Data Service, grant holders must create a metadata record in UK Data Service ReShare and submit metadata relating to the grant and data collection through this service.
If this does not apply to your proposed work, you will be able to indicate this in the Funding Service.
Word limit: 250
Does your proposed research require the support and use of a facility?
If you will need to use a facility, follow your proposed facility’s normal access request procedures. Ensure you have prior agreement so that if you are offered funding, they will support the use of their facility on your project.
For each requested facility you will need to provide the:
Facilities should only be named if they are on the facility information list above. If you will not need to use a facility, you will be able to indicate this in the Funding Service.
We will assess your application using the following process.
We will convene a panel of experts to review your application independently, against the specified criteria for this funding opportunity.
Following UKRI office eligibility and remit checks, eligible applications will be sent to expert panel members for review. Each application will be assessed by at least two panel members.
Following assessment, applications will be allocated to one of three tiers. Funding will then be allocated to the applications in the top tier as priority. Applications in the middle tier may be recommended for funding using partial randomisation.
The final funding decision will adopt a portfolio approach to select a diverse range of projects, balancing innovation, potential for impact, thematic and geographic focus and feasibility.
ESRC will make the final funding decision.
For further information please see How we make decisions.
We aim to communicate decisions in December 2025.
If your application was discussed by a panel, we will give feedback with the outcome of your application.
We support the San Francisco declaration on research assessment (DORA) and recognise the relationship between research assessment and research integrity.
Find out about the UKRI principles of assessment and decision making.
Reviewers and panellists are not permitted to use generative AI tools to develop their assessment. Using these tools can potentially compromise the confidentiality of the ideas that applicants have entrusted to UKRI to safeguard.
For more detail see our policy on the use of generative AI.
We reserve the right to modify the assessment process as needed.
The assessment areas we will use are:
Find details of assessment questions and criteria under the ‘Application questions’ heading in the ‘How to apply’ section.
If you have a question and the answers aren’t provided on this page.
IMPORTANT NOTE: The Helpdesk is committed to helping users of the UKRI Funding Service as effectively and as quickly as possible. In order to manage cases at peak volume times, the Helpdesk will triage and prioritise those queries with an imminent opportunity deadline or a technical issue. Enquiries raised where information is available on the Funding Finder opportunity page and should be understood early in the application process (for example, regarding eligibility or content/remit of an opportunity) will not constitute a priority case and will be addressed as soon as possible.
For help and advice on costings and writing your proposal please contact your research office in the first instance, allowing sufficient time for your organisation’s submission process.
For questions related to this specific funding opportunity please contact Smart Data Research UK smartdataresearch@ukri.org
Any queries regarding the system or the submission of applications through the Funding Service should be directed to the helpdesk.
Email: support@funding-service.ukri.org
Phone: 01793 547490
Our phone lines are open:
To help us process queries quicker, we request that users highlight the council and opportunity name in the subject title of their email query, include the application reference number, and refrain from contacting more than one mailbox at a time.
For further information on submitting an application read How applicants use the Funding Service.
Smart Data Research UK (SDR UK) is a UK Research and Innovation infrastructure investment. Smart data is the data generated through everyday interactions with digital devices.
SDR UK is delivered by a family of data services based at leading UK universities and research organisations.
Each service acquires, stewards, and enables safe access to diverse smart data within secure environments that protect privacy while enabling breakthrough research.
You are encouraged to contact the data services to determine whether relevant datasets may be accessed for this funding opportunity. You may use smart datasets which are not held by a SDR UK data service. Access to this data must be obtained at the time of application (a letter of support from a data controller to provide access to data will suffice).
SDR UK’s six data services are:
The Financial Data Service (FINDS) provides unprecedented insights into the UK’s economic health through secure access to de-identified banking and finance data from millions of customers.
The Geographic Data Service (GeoDS) is the UK’s leading source of linked and georeferenced smart data, drawing on more than a decade of success in delivering new insights into equitable and sustainable growth in the UK as part of the Consumer Data Research Centre.
The Healthy and Sustainable Places Data Service (HASP) represents a groundbreaking approach to understanding and improving our communities. HASP will produce new ways of using smart data to understand food, lifestyle and mobility patterns and behaviours.
Imago, Data Service for Imagery is a data service that transforms the utility of satellite imagery to revolutionise our understanding of issues such as environmental vulnerability, urban development, housing, health and wellbeing.
The Smart Data Donation Service will help citizens across the UK to obtain copies of their digital trace data; assist them in using it to understand their digital lives; and offer them the opportunity to enrich and donate their data for use in scientific research.
The Smart Energy Data Service, SENSE will support new research into complex human and economic systems, enabling evidence-based decisions about energy infrastructure investment, reducing disparities in urban and rural areas, and improving energy efficiency in schools, hospitals and other public buildings.
Our data services can provide researchers with:
Where relevant, we encourage applicants to consider whether the use of these resources could add value to the project.
Impact can be defined as the long-term intended or unintended effect research and innovation has on society, economy and the environment; to individuals, organisations, and the wider global population.
We will hold a webinar on 29 July 2025. This will provide more information about the funding opportunity and a chance to ask questions. The webinar will be recorded and made available for prospective applicants, together with a Q&A summary.
We recognise that the COVID-19 pandemic has caused major interruptions and disruptions across our communities. We are committed to ensuring that individual applicants and their wider team, including partners and networks, are not penalised for any disruption to their career, such as:
Reviewers and panel members will be advised to consider the unequal impacts that COVID-19 related disruption might have had on the capability to deliver and career development of those individuals included in the application. They will be asked to consider the capability of the applicant and their wider team to deliver the research they are proposing.
Where disruptions have occurred, you can highlight this within your application if you wish, but there is no requirement to detail the specific circumstances that caused the disruption.
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This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
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