CAN BE
ALTERNATIVE
INVESTMENT

24-594
National Science Foundation
Opening date 9 Aug 2024, 12:00AM
Closing date 2 Jun 2025, 12:00AM
Funding Opportunity Number: 24-594
Opportunity Category: Discretionary
CFDA Number(s): 47.041 -- Engineering,47.049 -- Mathematical and Physical Sciences,47.050 -- Geosciences,47.070 -- Computer and Information Science and Engineering,47.074 -- Biological Sciences,47.075 -- Social, Behavioral, and Economic Sciences,47.076 -- STEM Education (formerly Education and Human Resources),47.079 -- Office of International Science and Engineering,47.083 -- Integrative Activities
Cost Sharing or Matching Requirement: No
Posted Date: Aug 09, 2024 12:00:00 AM EDT
Closing Date: Jun 02, 2025 12:00:00 AM EDT
Estimated Total Program Funding: 30000000
Award Ceiling: $6000000
Award Floor: $1500000
Eligible Applicants: Others (see text field entitled "Additional Information on Eligibility" for clarification)
Additional Information on Eligibility: *Who May Submit Proposals: Proposals may only be submitted by the following: - Preliminary proposals and invited full proposals may only be submitted by institutions of higher education that are located in the United States, its territories or possessions, and have doctoral degree-granting research and education programs in any area of research supported by NSF. The lead institution is expected to develop partnerships or arrangements with other universities, colleges, or other scientific organizations, such as national laboratories, research museums, private sector research laboratories, state and local government laboratories, and international organizations as appropriate toenable the Center to attain its strategic goals. *Who May Serve as PI: The PI must be a full-timefaculty member at aninstitution of higher education and have an established record of leading research teams.
Agency Name: National Science Foundation
Description: The Science and Technology Centers (STC): Integrative Partnerships program supports exceptionally innovative, complex research and education projects that require large-scale, long-term awards. STCs focus on creating new scientific paradigms, establishing entirely new scientific disciplines, and developing transformative technologies which have the potential for broad scientific or societal impact. STCs conduct world-class research through partnerships amonginstitutions of higher education, national laboratories, industrial organizations, other public or private entities, and via international collaborations, as appropriate. They provide a means to undertake potentially groundbreaking investigations at the interfaces of disciplines and/or highly innovative approaches within disciplines. STCs may involve any area of science and engineering that NSF supports. STC investments support the NSF vision of creating and exploiting new concepts in science and engineering and providing global leadership in research and education. Centers provide a rich environment for encouraging scientists, engineers, and educators to take risks in pursuing discoveries and new knowledge. STCs foster excellence in education by integrating education and research, and by creating connections between learning and inquiry so that discovery and creativity fully support the learning process. NSF encourages input and participation in the STC program from the full spectrum of diverse talent that society has to offer which includes underrepresented and underserved communities. In addition, NSF expects STCs to both involve individuals who are members of groups that have been traditionally underrepresented in science, engineering and mathematics at all levels within the Center (faculty, staff, students, and postdoctoral researchers) as well as be a leader in broadening participation in STEM. Centers may use either proven or innovative mechanisms based on the relevant literature to address matters such as recruitment, retention, success, and career progression of all individuals in the Center. Along with research, education and broadening participation, Centers must undertake activities that facilitate knowledge transfer, i.e., the exchange of scientific and technical information with the objective of disseminating and utilizing knowledge broadly in multiple sectors. Examples of knowledge transfer include technology transfer, providing key information to public policy-makers, or dissemination of knowledge from one field of science to another.
Grantor Contact Information: NSF grants.gov support grantsgovsupport@nsf.gov
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
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What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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