CAN BE
ALTERNATIVE
INVESTMENT

22-634
National Science Foundation
Opening date 22 Sep 2022, 12:00AM
Closing date 17 Jan 2023, 12:00AM
Funding Opportunity Number: 22-634
Opportunity Category: Discretionary
Expected Number of Awards: 35
CFDA Number(s): 47.076 -- Education and Human Resources
Cost Sharing or Matching Requirement: No
Posted Date: Sep 22, 2022 12:00:00 AM EDT
Closing Date: Jan 17, 2023 12:00:00 AM EST
Estimated Total Program Funding: 25000000
Award Ceiling: $5000000
Award Floor: none
Eligible Applicants: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled "Additional Information on Eligibility"
Agency Name: National Science Foundation
Description:
This solicitation aligns with the National Science Foundation (NSF) and the Directorate for Education and Human Resources (EHR) long-standing investments in thedevelopment of a diverse and well-prepared public and workforce, which was recently reinforced in the NSF Vision: “A nation that leads the world in science and engineering research and innovation, to the benefit of all, without barriers to participation,” p. 9, NSF 2022-2026 Strategic Plan(https://www.nsf.gov/pubs/2022/nsf22068/nsf22068.pdf). The NSF Strategic Plan focuses on ensuring that U.S. research is an inclusive enterprise that benefits from the talent of all sectors of American society – a research enterprise that incorporates the richdemographic and geographic diversity of the nation. The strategic plan recognizes that the more people who engage in science, technology, engineering, and mathematics (STEM)research and the more diverse their backgrounds, the richer the range of questions asked. The result is a greater breadth of discovery and more creative solutions to societal challenges.
Racial inequities often create barriers to STEM knowledge generation, as well as access to and participation in all aspects of STEM education, research, and the workforce. In ongoing efforts to address these disparities, NSF EHR seeks to support bold, groundbreaking, and potentially transformative projects that contribute to advancing racial equity in STEM education and workforcedevelopment through practice and/or fundamental or applied research.EHR’s missionbuilds from the NSF Strategic Plan, seeking “to achieve excellence in U.S. science, technology,engineeringand mathematics (STEM) education at all levels and in all settings (both formal and informal) in order to support thedevelopment of a diverse and well-prepared workforce of scientists, technicians, engineers, mathematicians and educators and a well-informed citizenry that have access to the ideas and tools of science and engineering. The purpose of these activities is to enhance the quality of life of all citizens and the health, prosperity,welfareand security of the nation.” Collectively,proposals funded by this solicitation will: (1) substantively contribute to institutionalizing effective research-based practices, policies, and outcomes in STEM environments for those who experience inequities caused by systemic racism and the broader community; (2)advance scholarship and promote racial equity in STEM in ways that expand the array of epistemologies, perspectives, ideas, theoretical and methodological approaches that NSF funds; and (3) further diversify project leadership (PIs and co-PIs) and institutions funded by NSF. Each proposal should include a rigorous plan to generate knowledge and/or evidence-based practice via fundamental or applied research. Projects may focus on, but are not limited to:
Grantor Contact Information: NSF grants.gov support grantsgovsupport@nsf.gov
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
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What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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