2025
100% FREE
BUSINESS TOOl
Opening date 1 Apr 2023, 12:01AM
Closing date 6 Apr 2026, 12:00AM
The plug-in taxi grant (PiTG) has been introduced as an incentive scheme designed to support the uptake of purpose built ULEV taxis.It is designed to bridge the cost gap that currently exists between taxis powered by internal combustion engines versus new ultra-low emission technologies.
The PiTG scheme offers a discount on the price of eligible taxis of up to a maximum of £4,000 or £3,000, depending on the vehicle’s range, emissions and design. One of the requirements is that the vehicle should be wheelchair accessible.Under the scheme, eligible taxis are allocated into 1 of 2 categories based on their carbon emissions and zero-emission range.
A zero-emission range of 70 miles or more and emissions of less than 50gCO2/km.
A zero-emission range of 10 to 69 miles and emissions of less than 50gCO2/km.All taxi drivers and businesses buying or leasing a new purpose-built taxi can benefit from the grant if the vehicle is eligible. You can find out more about which vehicles are eligible.They do not need to apply directly for the PiTG. Vehicle manufacturers should apply for their models to be approved for the grant. Then approved dealerships and manufacturers should make a claim on behalf of the customer. You can find out more about the application process.
The PiTG is only available to newly purchased taxis. Second-hand taxis will not be eligible for the grant.Conversions of vehicles into taxis after they have been registered will also not be eligible for the grant.
From 1 September 2019, OZEV only accepts Worldwide Harmonised Light Vehicle Test Procedure (WLTP) results to determine whether the conditions in categories 1 and 2 have been met. For ULEV taxis, the WLTP ‘electric city range’ will be accepted as evidence that the zero-emission range condition is met.The grant is only available for new purpose-built ULEV taxis that meet the eligibility criteria.OZEV reserves the right to alter the criteria, if, for example, during the course of the PiTG there are changes to relevant regulations or standards.The necessary type approvals will need to be obtained before an application to the scheme is submitted to the VCA.Details of the relationship between OZEV and the applicant will be provided in an agreement when one of its vehicles has been considered eligible. The vehicle will be formally approved for the scheme when the agreement is signed and returned.
In cases where an applicant is applying for more than one variant of the same vehicle to become eligible for the scheme, a single reference number and agreement will be used to cover the different variants.This is provided that the different variants are covered by the same type approval and warranty terms.New variants of a vehicle that is already eligible for the grant are not automatically eligible. A variant of a vehicle that requires an extension to type approval documentation will need to be approved separately. Manufacturers should apply for these new variants to be approved under the grant scheme.If you are unsure whether a new variant of a vehicle needs to be approved, please contact PlugInApprovals@vca.gov.uk.
Once a vehicle has been formally approved for the scheme, the manufacturer and its selected dealerships will be given access to an online portal, through which they can register claims for eligible vehicles.Claims will be paid to the manufacturer on a monthly basis. Further details of this process will be made available to the applicant once a vehicle has been formally approved for the scheme.From the customer’s point of view, the PiTG is deducted from the price of the vehicle at the point of sale by the dealership, so there is no paperwork for them to complete in order to benefit from the grant.For an approved vehicle to go on to receive the grant, it also must be sold and used as a licenced taxi.
Manufacturers or their UK sole authorised representatives wishing to apply for a vehicle to become eligible for the PiTG should:
attach the required supporting evidence in English
Form A should be submitted to PlugInApprovals@vca.gov.uk in the first instance.The VCA will then supply access to the large file transfer system for submission of Form B and supporting evidence.Detailed guidance on how to complete the application form is available.Any questions regarding the application process should be sent to PlugInApprovals@vca.gov.uk
We will aim to process applications as quickly as possible. Applications will be processed as soon as they are received and we would hope to make a decision within 2 months. This depends on the complexity of the application and whether further technical information is required.An application for the approval of a new type of ULEV taxi to receive the PiTG must be made in writing to the VCA. Such applications can only be submitted once the required type approval for the vehicle has been obtained.This application must be approved by OZEV prior to any vehicle being eligible to receive the PiTG.The assessment process is as follows:
Applicant submits completed Form A: Plug-in taxi grant scheme number application to PlugInApprovals@vca.gov.uk.
VCA provides a scheme number and access to the file transfer system.
Manufacturer submits Form B: Plug-in taxi grant application cover sheet and the required supporting evidence to the file transfer system.
The VCA confirms the application has been received and is complete or requests further information.
The VCA confirms the validity of type approval certificates and warranty documentation presented as evidence
The VCA either:- decides that the application has passed- decides that the application has failed- requests further information from the applicant- requests advice from independent technical experts before coming to a decision
If the vehicle passes the assessment process, an offer letter will be sent by OZEV to the applicant setting out the terms of acceptance.
If the vehicle fails, a letter will be sent to the applicant by OZEV explaining the reasons why and recommending steps that the vehicle manufacturer might wish to take before resubmitting an application.
If the vehicle passes, OZEV will upload its make, model and trim onto the eligible vehicles list.
Cases where independent technical expertise is needed to assess applications are likely to be rare. In such cases, however, there may be a cost to the applicant.Independent technical advice is most likely to be required for battery or fuel cell degradation.OZEV will let the applicant know if this applies to enable the applicant to decide whether they wish to meet those costs or to withdraw the application.
Applicants have a right to seek a review of the VCA’s decision. Further detail would be provided to the applicant in the letter advising that the application had been unsuccessful.If significant further work is required to validate the submitted evidence, the applicant may be asked to meet those costs. OZEV will let the applicant know if this applies, in order to enable the applicant to decide whether they wish to meet the costs or to withdraw the application.Applicants are encouraged to contact OZEV with any specific questions.
Some taxis can be sold at a 20% discount. The seller will include the discount in the purchase price.The maximum discount is £4000.
If you work for a vehicle dealership or manufacturer, you can apply for a grant using the online portal.
To be eligible for a grant, the vehicle must:
be a purpose-built taxi
have CO2 emissions of less than 50g/km
be able travel at least 112km (70 miles) without any emissions
The eligible vehicles are:
LEVC TX
The plug-in taxi grant (PiTG) has been introduced as an incentive scheme designed to support the uptake of purpose built ULEV taxis.It is designed to bridge the cost gap that currently exists between taxis powered by internal combustion engines versus new ultra-low emission technologies.
All taxi drivers and businesses buying or leasing a new purpose-built taxi can benefit from the grant if the vehicle is eligible. You can find out more about which vehicles are eligible.They do not need to apply directly for the PiTG. Vehicle manufacturers should apply for their models to be approved for the grant. Then approved dealerships and manufacturers should make a claim on behalf of the customer. You can find out more about the application process.If you work for a vehicle dealership or manufacturer, you can apply for a grant using the online portal.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
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In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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