CAN BE
ALTERNATIVE
INVESTMENT

Opening date 1 Apr 2024, 12:00AM
Closing date 1 Apr 2025, 12:00AM
However, as NHMF operates as a fund of last resort, you must be able to prove that you have explored, or are exploring, all other possible sources of funding.
We can only consider paying the total costs of a project in exceptional circumstances.
As a fund of last resort, NHMF has helped save thousands of our most-loved treasures from being lost forever. Taken together, these treasures form a UK-wide memorial in honour of those who have given their lives to the country.
Are you applying for funding to support a nationally important heritage asset in the UK?
Have you explored all other sources of funding?
Will the heritage asset be publicly accessible if you secure NHMF funding?
Are you a not-for-profit organisation?
If you have answered yes to the above questions, this fund is for you.
NHMF can help buy anything which is of outstanding importance to the UK's heritage and either at risk or of memorial character. For example:
works of fine and decorative art
museum collections
archives
manuscripts
items of transport and industrial history
historic buildings and land
In exceptional circumstances, NHMF can fund emergency repairs when a heritage asset (excluding historic buildings and structures) is at imminent risk of irreparable damage.
restoration costs, aside from emergency repairs
the creation of replicas
yearly revenue funding
day-to-day running costs or maintenance
the costs of payroll staff
development studies
research projects
costs of general furniture, fittings and equipment
we will not normally consider items which are less than 10 years old
costs which have already been spent. For example, we cannot reimburse individuals or organisations for items that have been paid for or secured with a down payment or deposit.
We accept applications from:
Charities (voluntary and public)
Not-for-profit organisations
Public bodies
Private individuals
Commercial businesses
Over the last 40 years we have funded some of the most remarkable heritage for the UK public to enjoy and explore. You can find out more about our heritage and the heritage treasures that NHMF has helped to save on our news page or our project archive.
Read the receive a grant guidance.
Download our application pack, which explains our criteria for funding, helps you to apply for a grant and gives guidance on filling out the application form.
It is essential that all heritage items we support will be made publicly accessible. Your application should demonstrate how your acquisition of the item will provide new opportunities for the public to access it.
If an object is too fragile for long-term display or unrestricted access to land or a building could put it at risk, then managed or restricted access can be considered.
It is essential that all NHMF support is acknowledged on any display, interpretation, digital material/websites or hard copy information about your project.
You must follow all legislation and regulations that apply to your project – this includes the current economic sanctions against Russia.
Who can apply
We accept applications from:
Charities (voluntary and public)
Not-for-profit organisations
Public bodies
Who cannot apply
Private individuals
Commercial businesses
Your project must be concerned with buying, maintaining or preserving objects, collections, buildings or land that are of particular importance to the national heritage of the UK.
The item/s must also be in some way outstanding. This could be because of rarity, quality, association with a historic figure or event or designations.
And either:
The role of the Fund is specifically to save items that are at risk. Therefore you must be able to prove that the item/s will be at risk in some way should you not be able to acquire them.
or
Items that have a direct link with conflicts or those who lost their lives during them, are given special consideration. Such items still have to meet NHMF’s essential criteria, but they do not have to be at risk.
We do not define heritage, importance or risk - it is up to applicants to make the case for each.
Cost
The price of the item you wish to buy must not exceed the current market value.
Applicants must commission an independent valuation and submit it with their application. NHMF will also commission our own independent valuation.
Valuations are not required for export-stopped items or those declared treasure.
You must be able to demonstrate that you can provide an appropriate, permanent and secure home for your chosen item/s.
You can apply for a grant whenever you are ready.Our application pack explains our criteria for funding, helps you to apply for a grant and gives guidance on filling out the application form.Download the application pack:NHMF standard funding stream application guidance pack.pdf
The first step in making an application to NHMF is to submit an Expression of Interest using our online portal. After you have submitted your Expression of Interest, we will contact you within 10 days with feedback. If a full application is recommended, we will release the application form for you to complete.
We will assess your application and it will go to our next available Board meeting for a decision.
All decisions on NHMF awards are taken by our Board of Trustees. The board meets monthly, excluding July and August.
We consider urgent cases to be those with a fixed deadline for purchase. Our assessment process normally takes three months from application to decision.
For non-urgent cases, our assessment process normally takes six months from application to decision.
If your application is successful, you will be sent a grant contract to fill out and return. You must also complete our Permission to Start form. You should not start your project until you have received our approval through Permission to Start.
Our receiving a grant guidance will help you receive your payment and update us on your progress.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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