CAN BE
ALTERNATIVE
INVESTMENT

FY-2021VE002
The Venezuela Affairs Unit (VAU) Public Affairs Section (PAS)
Opening date 4 May 2021, 12:00AM
Closing date N/A
Funding Opportunity Number: FY-2021VE002
Opportunity Category: Other
Expected Number of Awards: 10
CFDA Number(s): 19.040 -- Public Diplomacy Programs
Cost Sharing or Matching Requirement: No
Posted Date: May 04, 2021 12:00:00 AM EDT
Closing Date: N/A
Estimated Total Program Funding: 100000
Award Ceiling: $100000
Award Floor: $10000
Eligible Applicants: Others (see text field entitled "Additional Information on Eligibility" for clarification)
Additional Information on Eligibility: ● Registered not-for-profit organizations, including think tanks and civilsociety/nongovernmental organizations with programming experience● Individuals● Non-profit or governmental educational institutions● Governmental institutions
Description:
VENEZUELA AFFAIRS UNIT
PUBLIC AFFAIRS SECTION
Notice of Funding Opportunity on Access to Information
Funding Opportunity Title: Media Training & Development (MT&D)
Small Grants Program
Program Deadline for Applications: 06/03/2021
CFDA Number: 19.040 – Public Diplomacy Programs
Minimum for Each Award: $10,000
Maximum for Each Award: $100,000
The Venezuela Affairs Unit (VAU) Public Affairs Section (PAS) is pleased to announce an open competition for applicants to submit proposals to carry out grant projects as part of our Media Training & Development (MT&D) and Public Diplomacy Small Grants Program. Please carefully follow all instructions outlined below in this Notice of Funding Opportunity (NOFO).
Purpose of Grant: Every means of access to information for Venezuelans has been in decline since 2018. Current efforts by bad actors that employ intimidation and violence to stifle independent media voices, along with a highly active disinformation machine, has resulted in a “media information desert” of more than five million Venezuelans with limited options to access accurate information.
VAU PAS invites proposals to fund projects that will infiltrate that desert with access to accurate information — projects that support the strengthening of the Venezuelan independent press, use accessible technologies to ensure the free flow of non-biased information, and execute on innovative ways to inform, and keep informed, Venezuelan citizens while maintaining their security under an oppressive environment.
Grant projects take any number of forms, including leveraging technological innovations, analog information campaigns, workshops, courses, trainings, public debates, guerilla media, virtual camps, conferences, creative public interventions, think tanks, online projects, or other activities.
For example, a successful project could implement an encrypted and safe new way to create a network and distribute accurate information to journalists and influencers. Another project could identify, train, and provide mobile equipment for citizen journalists to effectively report on what is happening in their communities while maintaining their safety and security. Yet another project could create a mentorship program for the newest generation of journalists that lack the guidance of veterans forced out of Venezuela. A final example could be a project connecting experts with student journalists who will soon have to tackle the problems of Venezuela today.
The best proposals will have significant activities focused on reaching audiences inside Venezuela with news and independently-vetted information, but that does not preclude applicants from considering putting together regionally-focused proposals that include participants or partners from neighboring nations.
Note: In light of social distancing measures, and to limit the spread of COVID-19, we welcome creative proposals that navigate the health and security concerns.
Program Themes: VAU is seeking applications that focus on the following themes:
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
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For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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