CAN BE
ALTERNATIVE
INVESTMENT

Knowledge Transfer Partnerships help businesses to partner with an academic organisation, research organisation or a Catapult, to employ a graduate with the skills and knowledge that can help the business to innovate and grow.
Closing date 31 Dec 2024, 11:59PM
A KTP is a partnership open to:
We are looking for partnerships that help businesses to innovate, develop, grow and become more productive by employing academic expertise that they do not have in-house.
Your project can focus on any type of innovation in any sector but it must aim to deliver results that your business would not otherwise be able to deliver.
As a business, you may be looking for an academic partner to help you to address a particular innovation challenge.
Partnerships are part-funded by a grant. Your business will have to contribute to the costs of the project, including the salary of the graduate, known as the associate, and the cost of a supervisor to oversee the project.
The associate is employed by the academic partner but works in the business and brings new skills and thinking to deliver a specific innovation project. The project will last between 12 and 36 months.
Project costs vary greatly but typically a small or medium sized business might expect to contribute £35,000 a year and a large company in excess of £50,000. Your company may have additional costs such as purchasing capital equipment, which are not covered by this grant.
Most academic organisations, research organisations and Catapults will have a dedicated KTP office. These offices work with the business and academic partners to develop the project. If you are already working in an academic organisation, research organisation or Catapult, you should contact your institution’s KTP office.
Find contact details for your KTP office.
If you are a business looking for an academic partner, you can either contact your local university, research organisations or Catapult KTP office or a knowledge transfer adviser. They will:
Find a knowledge transfer adviser.
A KTP application must be completed jointly by the prospective business and the academic or research organisation partner, with the agreement of a knowledge transfer adviser.
It should include information about each of the participants, their objectives, the proposed tasks, and results that will be delivered by the associate.
If your project is using research previously funded by one of the research councils, this should be clearly stated in the relevant section within the application form.
The completed application should be submitted by the academic or research organisation. They will have access to a KTP applicant’s site.
There are rolling deadlines throughout the year. You normally have a decision within 12 weeks.
UKRI is implementing a standard method for inputting overseas costs on Je-S from 1 July 2021. This will enhance UKRI’s ability to report on overseas funding to:
It includes any costs incurred by organisations outside the UK, including:
The ‘Other-DI Costs’ document is to contain the following data in the description box in this exact format: ‘Organisation; Country; Cost Category; Cost Description’.
For example: ‘University of Nairobi; Kenya; Other Directly Incurred Costs; Subcontracting of the production of samples’.
Your application is assessed by an independent group of assessors on its potential to create economic growth or societal impact.
Your partnerships should:
KTPs are supported by UKRI, Welsh Government, Invest Northern Ireland, Scottish Funding Council, BEIS and Defra. Each has specific criteria.
KTP has more than 300 job opportunities for graduates every year. Opportunities can be found in various locations including :
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
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In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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