CAN BE
ALTERNATIVE
INVESTMENT

Apply for funding to develop design–led solutions to address specific challenges around the theme of more-than-human design.
You must be based at a UK research organisation eligible for Arts and Humanities Research Council (AHRC) funding.
Opening date 2 May 2024, 09:00AM
Closing date 12 Sep 2024, 04:00PM
Before applying for funding, check the Eligibility of your organisation.
UK Research and Innovation (UKRI) has introduced new role types for funding opportunities being run on the new UKRI Funding Service.
For full details, visit Eligibility as an individual.
Each project must involve:
The research associate and supervisor must be based at a UK research organisation that is eligible for UKRI funding.
While the supervisor will have oversight of the project and will be the project lead for the purposes of administering the award, we expect the majority of intellectual leadership to come from the research associate. This must be demonstrated in the application and throughout the course of the award, if successful.
Non-academic partners must be either a:
Part-time applicants (minimum of 0.6 full-time equivalent) are welcome.
Job share applications for the research associate will be considered, provided:
The lead research organisation may make a total of two applications for this programme, but each application must be substantively different in both partnership team and project objectives.
The named research associate(s), supervisor(s) and non-academic partner may participate in only one application for this programme.
Subcontractors are not eligible for this funding opportunity.
We are committed to achieving equality of opportunity for all funding applicants. We encourage applications from a diverse range of researchers.
We support people to work in a way that suits their personal circumstances. This includes:
Find out more about equality, diversity and inclusion at UKRI.
Design Exchange Partnerships (DEPs) are three-way collaborative projects which seek to demonstrate tangible impact on local communities by stimulating the real-world application of high-quality arts and humanities-led design research to address challenges related to achieving green transition goals. DEPs aim to:
For this round, we are focusing on the theme of more-than-human to develop solutions to address the UK’s green transition. While design is being used to transform the planet, often to great benefit, the consequences of design are not always positive for the environment.
Design has long been ‘human centred’ by definition, serving the needs of people, businesses and societies. But human centrism has come at a great environmental cost, in externalising the effects of extractivism or pollution on natural ecosystems and other species. One of the challenges of design in the 21st century is to move beyond exclusively human interests and factor in non-human perspectives. More-than-human design understands the interdependence of all human activities on the health of natural systems. It seeks not just to reduce its impact on the biosphere but to support and regenerate landscapes and biodiversity.
We welcome broad interpretations of the theme of more-than-human, including but not limited to one or more of the following areas:
Projects may focus on any challenges or areas that will support progress towards green transition goals, including but not limited to any combination of:
Find out more about TRLs and MRLs from Innovate UK.
We welcome applications for, and will support a diverse portfolio showcasing, a range of different types of design intervention, from product or service level innovation through to strategic, systems-level design thinking. Browse examples of previously awarded DEP projects.
The project should demonstrate human-centred design research processes and thinking. You can include activities to:
Projects should demonstrate clear pathways to measurable outcomes of benefit to all partners both within the project period and beyond.
The project lead must be the named academic supervisor, who must evidence institutional support for the project.
Assessors will need to see evidence of support from all stakeholders in the project, including all higher education institutions and non-academic partners.
The application should demonstrate how the research associate will benefit from the project from a skills development perspective. The associate must be named in the application at the time of submission (they cannot be recruited to the project post award) and their research background, interests and qualifications must be central to the project partnership and development.
For more information on the background of this funding opportunity, go to the Additional information section.
The duration of this award is either six months or 12 months depending on the level of funding.
Projects must start by 1 February 2025. All projects must be concluded no later than 31 January 2026.
The full economic cost of your project can be either up to £62,500 for six months or £125,000 for 12 months. You must apply for either six or 12 months duration for your project.
Arts and Humanities Research Council (AHRC) will fund 80% of the full economic cost (FEC).
In addition to the above, the non-academic partner is required to provide a minimum contribution of 10% of the FEC (5% for micro-organisations, defined in the GOV.UK Department for International Trade small and medium-sized enterprises action plan.). Part of this contribution can be in-kind, up to 5% of the FEC.
If you intend to have more than one non-academic partner, each of their contributions individually will need to meet the requirements above and be detailed in your application.
For this funding opportunity, we are not seeking applications based solely in technical design disciplines such as engineering design and design for manufacture, although creatively-led projects incorporating technical aspects are welcome.
We are not seeking applications aimed at creating visual identity elements, graphics or style guides, unless these are essential to the creation of a new product or service.
Projects that do not engage directly with the theme or seek to develop a generic approach to a wider green transition challenge will be considered outside of the scope of this funding opportunity.
The project lead is responsible for completing the application process on the UK Research and Innovation (UKRI) Funding Service, but we expect all team members and project partners to contribute to the application.
Only the lead research organisation can submit an application to UKRI.
Select ‘Start application’ near the beginning of this Funding finder page.
Where indicated, you can also demonstrate elements of your responses in visual form if relevant:
Watch our research office webinars about the new Funding Service.
For more guidance on the Funding Service, see:
We must receive your application by 12 September 2024 at 4:00pm UK time.
You will not be able to apply after this time.
Make sure you are aware of and follow any internal institutional deadlines.
Following the submission of your application to the funding opportunity, your application cannot be changed, and applications will not be returned for amendment. If your application does not follow the guidance, it may be rejected.
Arts and Humanities Research Council (AHRC), as part of UKRI, will need to collect some personal information to manage Funding Service account and the registration of your funding applications.
We will handle personal data in line with UK data protection legislation and manage it securely. For more information, including how to exercise your rights, read our privacy notice.
AHRC, as part of UKRI, will publish the outcomes of this funding opportunity at Design Exchange Partnerships | Future Observatory.
If your application is successful, we will publish some personal information on the UKRI Gateway to Research.
Word limit: 550
In plain English, provide a summary we can use to identify the most suitable experts to assess your application.
We usually make this summary publicly available on external-facing websites, therefore do not include any confidential or sensitive information. Make it suitable for a variety of readers, for example:
Clearly describe your proposed work in terms of:
List the key members of your team and assign them roles from the following:
Only list one individual as project lead.
Find out more about UKRI’s core team roles in funding applications.
Word limit: 500
What are you hoping to achieve with your proposed work?
Explain how your proposed work:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Within the Vision section we also expect you to:
Word limit: 1,500
How are you going to deliver your proposed work?
Explain how you have designed your approach so that it:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Within the Approach section we also expect you to:
Word limit: 1,650
Why are you the right individual or team to successfully deliver the proposed work?
Evidence of how you, and if relevant your team, have:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
The word count for this section is 1,650 words, 1,150 words to be used for R4RI modules (including references) and, if necessary, a further 500 words for Additions.
Use the Résumé for Research and Innovation (R4RI) format to showcase the range of relevant skills you and, if relevant, your team (project and project co-leads, researchers, technicians, specialists, partners and so on) have and how this will help deliver the proposed work. You can include individuals’ specific achievements but only choose past contributions that best evidence their ability to deliver this work.
Complete this section using the R4RI module headings listed. Use each heading once and include a response for the whole team, see the UKRI guidance on R4RI. You should consider how to balance your answer, and emphasise where appropriate the key skills each team member brings:
As a minimum, all named members of the leadership team should be discussed within this section of the form.
If references or citations are deemed appropriate, these should be included within the section’s word limit. We would advise you not to include hyperlinks, as assessors are not obliged to access the information they lead to or consider it in their assessment of your application. If you are linking to web resources, to maintain the information’s integrity, include persistent identifiers (such as digital object identifiers) where possible. You must not include links to web resources to extend your application.
Provide any further details relevant to your application. This section is optional and can be up to 500 words. You should not use it to describe additional skills, experiences, or outputs, but you can use it to describe any factors that provide context for the rest of your R4RI (for example, details of career breaks if you wish to disclose them).
Complete this as a narrative. Do not format it like a CV.
UKRI has introduced new role types for funding opportunities being run on the new Funding Service.
For full details, see Eligibility as an individual.
Word limit: 500
What are the ethical or RRI implications and issues relating to the proposed work? If you do not think that the proposed work raises any ethical or RRI issues, explain why.
Demonstrate that you have identified and evaluated:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Word limit: 1,000
What will you need to deliver your proposed work and how much will it cost?
Justify the application’s more costly resources, in particular:
Assessors are not looking for detailed costs or a line-by-line breakdown of all project resources. Overall, they want you to demonstrate how the resources you anticipate needing for your proposed work:
We do not provide funding for individual items of equipment over £10,000. Please see section three of the AHRC research funding guide for further information.
Word limit: 500
Provide details of support from your research organisation.
Provide a Statement of Support from your research organisation detailing why the proposed work is needed. This should include details of any matched funding that will be provided to support the activity and any additional support that might add value to the work.
The committee will be looking for a strong statement of commitment from your research organisation.
AHRC recognises that in some instances, this information may be provided by the research office, the Technology Transfer Office (TTO) or equivalent, or a combination of both.
You must also include the following details:
Add details about any project partners’ contributions. If there are no project partners, you can indicate this on the Funding Service.
A project partner is a collaborating organisation who will have an integral role in the proposed research. This may include direct (cash) or indirect (in-kind) contributions such as expertise, staff time or use of facilities.
Add the following project partner details:
If a detail is entered incorrectly and you have saved the entry, remove the specific project partner record and re-add it with the correct information.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Word limit: 10
Upload a single PDF containing the letters or emails of support from each partner you named in the Project partners section. These should be uploaded in English or Welsh only.
Enter the words ‘attachment supplied’ in the text box’. Each letter or email you provide should:
The Funding Service will provide document upload details when you apply. If you do not have any project partners, you will be able to indicate this in the Funding Service.
Ensure you have prior agreement from project partners so that, if you are offered funding, they will support your project as indicated in the Project partners section.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Word limit: 500
Only required for projects applying for 12 months funding.
Provide details of training and development support.
You only need to complete this section if you are applying for a proposed duration of 12 months. If you are not, enter ‘N/A’ in the text box, mark this section as complete and move to the next question.
Explain how your proposed work:
Word limit: 1,000
Only required for projects applying for 12 months’ funding.
Provide details of plans for public engagement.
You only need to complete this section if you are applying for a proposed duration of 12 months. If you are not, enter ‘N/A’ in the text box, mark this section as complete and move to the next question.
Explain how your proposed work:
We will assess your application using the following process.
We will invite experts to collectively review your application against the criteria and rank it alongside other applications after which the panel will make a funding recommendation.
All other assessment criteria being equal, Arts and Humanities Research Council (AHRC) will take funding decisions to ensure a balanced and representative portfolio of projects.
You should expect to receive notification of a decision by 20 December 2024, with project start dates no later than 1 February 2025.
We will give feedback with the outcome of your application.
We support the San Francisco declaration on research assessment and recognise the relationship between research assessment and research integrity.
Find out about the UKRI principles of assessment and decision making.
We reserve the right to modify the assessment process as needed.
The assessment areas we will use are:
Find details of assessment questions and criteria under the ‘Application questions’ heading in the ‘How to apply’ section.
If you have a question and the answers aren’t provided on this page
IMPORTANT NOTE: The Helpdesk is committed to helping users of the UKRI Funding Service as effectively and as quickly as possible. In order to manage cases at peak volume times, the Helpdesk will triage and prioritise those queries with an imminent opportunity deadline or a technical issue. Enquiries raised where information is available on the Funding Finder opportunity page and should be understood early in the application process (for example, regarding eligibility or content/remit of an opportunity) will not constitute a priority case and will be addressed as soon as possible.
For help and advice on costings and writing your application please contact your research office in the first instance, allowing sufficient time for your organisation’s submission process.
For questions related to this specific funding opportunity please contact the AI and Design team, email ai.design@ahrc.ukri.org
Arts and Humanities Research Council (AHRC) will not be able to provide our usual levels of service if applications and associated questions are only submitted at or close to the closing date of this opportunity and we will not extend deadlines to account for issues which arise. Therefore, applicants are strongly encouraged to raise any queries with us at least five working days in advance of the closing date a to ensure we can provide a timely response.
Any queries regarding the system or the submission of applications through the Funding Service should be directed to the helpdesk.
Email: support@funding-service.ukri.org
Phone: 01793 547490
Our phone lines are open:
To help us process queries quicker, we request that users highlight the council and opportunity name in the subject title of their email query, include the application reference number, and refrain from contacting more than one mailbox at a time.
Find more information on submitting an application.
If you or a core team member need to tell us something you wish to remain confidential, email enquiries@ahrc.ukri.org
Include in the subject line: [the funding opportunity title; sensitive information; your Funding Service application number].
Typical examples of confidential information include:
For information about how UKRI handles personal data, read UKRI’s privacy notice.
The UK government has now set in law the world’s most ambitious climate change target, cutting emissions by 78% by 2035 compared to 1990 levels. It aims to bring the UK more than three-quarters of the way to net zero plus by 2050.
Realising this ambition requires targeted innovation across a multidisciplinary sectorial spectrum. There is a growing recognition of the role of design-led solutions and the role of design researchers as facilitators of the necessary multi and interdisciplinary innovation.
UK Research and Innovation (UKRI)’s current priority of building a sustainable, productive net zero economy provides an opportunity to both inform research in this area and to demonstrate the value of design research in driving innovation to support progress towards green transition goals.
Arts and Humanities Research Council (AHRC) is seeking to explore the potential of design thought leadership for the green transition through the establishment of a national Design Exchange Partnerships (DEPs) network.
The challenges presented in making progress towards green transition goals impact the day-to-day lives of people and communities across the UK. We actively encourage DEP applications that seek to demonstrate tangible impact on these local communities. In particular, we are keen to see this in places where investment can make the biggest difference to everyday life.
Future Observatory is a new national programme of research, debate and training to show how design research can drive Britain’s future prosperity.
With a dedicated team and using the Design Museum as its hub, the programme brings design researchers together with the partners who can help them have an impact on achieving the nation’s environmental goals. Using design as its engine, this major programme aims to set the agenda for social and technological change in Britain.
Future Observatory will act as the engagement hub for DEPs, providing opportunities for showcasing research, running events for award holders as well as networking opportunities and the chance to help shape the conversation around the UK’s green transition.
This will provide an opportunity to hear more from AHRC and Future Observatory, the aims of the scheme, and how DEPs fit into the overall ‘Future Observatory: Design the Green Transition’ programme.
You will be able to:
Watch workshop recording on Zoom (passcode: #87Mn*g?)
Delivered by AHRC and Future Observatory, these 15-minute sessions will provide an opportunity for you to talk through your proposed project and partnership and receive pre-application feedback and suggestions, they do not form part of the assessment process. Please register for an application development surgery on Eventbrite. Sessions will be allocated on a first come, first served basis.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
We use cookies and similar technologies that are necessary to operate the website.Please read our cookie policy.
We use cookies and similar technologies that are necessary to operate the website. Additional cookies are only used with your consent. We use the additional cookies to perform analyses of website usage and to check marketing measures for their efficiency. These analyses are carried out to provide you with a better user experience on the website. You are free to give, deny, or withdraw your consent at any time by using the "cookie settings" link at the bottom of each page. You can consent to our use of cookies by clicking "Agree". For more information about what information is collected and how it is shared with our partners, please read our cookie policy.