CAN BE
ALTERNATIVE
INVESTMENT

AHRC awards to support researchers without prior experience of leading a significant research project to accelerate their trajectory as independent researchers, to unlock their potential and build leadership and convenor experience.
You must be based at a UK research organisation eligible for AHRC funding.
Opening date 31 Jul 2024, 09:00AM
Closing date 30 Oct 2024, 04:00PM
Before applying for funding please check:
Eligibility is determined on the basis of funding history at point of submitting your application.
You are required to self-define your eligibility based on the below criteria and include a justification in your application. We will not provide specific advice on eligibility for this scheme, beyond the standard UK Research and Innovation (UKRI) eligibility rules. Peer reviewers will consider eligibility as part of their assessment of fit to scheme and you have the right to reply to any commentary in your applicant response.
You cannot be a current or former project lead on AHRC or other UKRI research grants or fellowship grants at point of application, except:
You cannot be a current or former project lead on research grants or fellowship grants from any other funder, with the exception of awards that reasonably meet the aims of the above list.
You may hold a current or previous award from AHRC, UKRI or any other funder that falls outside the scope of a research grant or fellowship grant, for example, travel grant, public engagement grant, skills training grant.
Please note this eligibility criteria does not apply for co-leads or mentors.
We do not support project studentships (funding PhD study) within this funding opportunity.
The project lead and any project co-leads must be employed and supported by an eligible organisation for at least the duration of the UKRI support; it is not a requirement that a contract be in place at the point of application submission. It is also not a requirement to have a permanent employment contract to apply for funding.
You must have the appropriate skills to lead the project in line with UKRI’s terms & conditions. There are no specific qualification requirements, and you do not necessarily need a qualification such as a PhD. During your project, you must be primarily based and permitted to work in the UK.
You do not need to hold an academic research or teaching post to apply; applications are welcomed from those working as archivists, curators, librarians, technicians, practitioners.
Project co-leads are permitted and encouraged for interdisciplinary applications or where a co-lead would provide specific technical expertise that is essential to the project. This can include international co-leads as per the following guidance. However, it must be clear that the project lead is responsible for leading the project.
Project co-leads are permitted to have previously led or be currently leading a significant research project and are not required to meet the eligibility criteria above.
Other roles that are supported by this funding opportunity are listed in the How to Apply section below.
We also encourage international researchers to participate as project co-leads. See sections two and three of the AHRC research funding guide for full details on eligibility of researchers, organisations and costs.
We are committed to achieving equality of opportunity for all funding applicants. We encourage applications from a diverse range of researchers.
We support people to work in a way that suits their personal circumstances. This includes:
Find out more about equality, diversity and inclusion at UKRI.
Catalyst awards support researchers without prior experience of leading a significant research project to accelerate their trajectory as independent researchers, unlocking their potential and building leadership and convenor experience through the delivery of ambitious or complex projects.
The scheme takes a people-centred approach with funding available to support the development of researchers and their research ideas. It is flexible, and applications are welcomed from teams, networks and solo researchers.
Development is at the core of this scheme. Projects must clearly articulate how the funding will contribute to the development of all those involved through the way that the project has been designed and will be managed, with appropriate support structures in place.
Projects can be single discipline, interdisciplinary, multidisciplinary and transdisciplinary. The majority of the disciplinary focus of the project must fall within our subject remit, see section seven of the AHRC research funding guide for our remit coverage. Practice-based and practice-led research is supported by this scheme.
Partnerships and collaboration are supported, and you should outline how this collaboration contributes to your career development and the development of any project team members. Applications should articulate how collaborative activity will be conducted, considering good practice in creating equitable partnerships. Further guidance is available in the UK Research and Innovation (UKRI) good research resource hub.
The duration of this award is maximum of five years.
The project start date must be at least nine months from the point of the application submission to AHRC. The earliest possible start date for applications to round five is 30 April 2025.
The FEC of your project can be up to £300,000.
AHRC will fund 80% of the FEC.
Costs associated with international co-leads will be funded at 100% FEC but must not exceed 30% of the total project costs. Please refer to sections two and three of the AHRC Research Funding Guide for details on eligibility of such costs.
Where mentoring is included for the researchers, salary costs to cover the mentor’s time can be claimed from the grant.
We encourage you to follow the principles of the Concordat to Support the Career Development of Researchers and the Technician Commitment.
UKRI is committed in ensuring that effective international collaboration in research and innovation takes place with integrity and within strong ethical frameworks. Trusted Research and Innovation (TR&I) is a UKRI work programme designed to help protect all those working in our thriving and collaborative international sector by enabling partnerships to be as open as possible, and as secure as necessary. Our TR&I Principles set out UKRI’s expectations of organisations funded by UKRI in relation to due diligence for international collaboration.
As such, applicants for UKRI funding may be asked to demonstrate how their proposed projects will comply with our approach and expectation towards TR&I, identifying potential risks and the relevant controls you will put in place to help proportionately reduce these risks.
See further guidance and information about TR&I, including where applicants can find additional support.
We are running this funding opportunity on the new UK Research and Innovation (UKRI) Funding Service so please ensure that your organisation is registered. You cannot apply on the Joint Electronic Submissions (Je-S) system.
The project lead is responsible for completing the application process on the Funding Service, but we expect all team members and project partners to contribute to the application.
Only the lead research organisation can submit an application to UKRI.
Select ‘Start application’ near the beginning of this Funding finder page.
Where indicated, you can also demonstrate elements of your responses in visual form if relevant. You should:
Watch our research office webinars about the new Funding Service.
For more guidance on the Funding Service, see:
Applications should be self-contained, and hyperlinks should only be used to provide links directly to reference information. To ensure the information’s integrity is maintained, where possible, persistent identifiers such as digital object identifiers should be used. Assessors are not required to access links to carry out assessment or recommend a funding decision. Applicants should use their discretion when including references and prioritise those most pertinent to the application.
References should be included in the appropriate question section of the application and be easily identifiable by the assessors for example (Smith, Research Paper, 2019).
You must not include links to web resources to extend your application.
The proposed start date of your project must be at least nine months after the date of your application.
During the initial phases of the Funding Service, the system will continue to develop in response to internal and external user needs. AHRC responsive mode funding opportunities will run as consecutive rounds with defined closing dates. Opening in rounds means we will be able to accommodate system developments and assess applications in a batch submitted under the same conditions.
Applications may be submitted at any time while a round is open; you do not need to wait until the closing date. We will begin to process applications as soon as we receive them, therefore, if an application is submitted early in a round, we may be able to provide you with an earlier decision.
We must receive your application to round five by 30 October 2024 at 4:00pm UK time.
You will not be able to apply to round five after this time, instead you will need to complete a new application and submit it to round six.
Make sure you are aware of and follow any internal institutional deadlines.
Following the submission of your application to this funding opportunity, your application cannot be changed, and applications will not be returned for amendment. If your application does not follow the guidance, it may be rejected.
If your application is rejected and invited for resubmission, your funding outcome may be later than advertised for this round.
Round six will open on 31 October 2024 and close on 30 January 2025. Dates of further rounds will be added to the AHRC website, throughout 2024.
AHRC, as part of UKRI, will need to collect some personal information to manage your Funding Service account and the registration of your funding applications.
We will handle personal data in line with UK data protection legislation and manage it securely. For more information, including how to exercise your rights, read our privacy notice.
AHRC, as part of UKRI, will publish the outcomes of this funding opportunity at What AHRC has funded.
If your application is successful, we will publish some personal information on the UKRI Gateway to Research.
Word limit: 500
In plain English, provide a summary we can use to identify the most suitable experts to assess your application.
We usually make this summary publicly available on external-facing websites, therefore do not include any confidential or sensitive information. Make it suitable for a variety of readers, for example:
Clearly describe your proposed work in terms of:
List the key members of your team and assign them roles from the following:
Only list one individual as project lead.
Mentor details should not be entered in this section, instead please outline their name and contribution in the Applicant and Team section.
Find out more about UKRI’s core team roles in funding applications.
Word limit: 5
Please provide the primary research area of your proposal.
You must select only one of these research disciplines.
This information will be used for the purposes of processing your proposal and in the selection of appropriate assessors.
Word limit: 50
Please describe, using keywords, the research area of your proposal and where relevant the approach, time, or geographical area.
This will further help with the selection of appropriate assessors.
Word limit: 250
Provide confirmation that you meet the eligibility requirements for the catalyst award scheme.
Confirmation that you meet the scheme criteria for eligibility by either:
You should refer to the AHRC Catalyst awards guidance for information about previous awards status
Word limit: 550
What are you hoping to achieve with your proposed work?
Explain how your proposed work:
Within the Vision section we also expect you to:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
References may be included within this section.
Word limit: 2200
How are you going to deliver your proposed work?
Explain how you have designed your approach so that it:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
References may be included within this section.
Word limit: 1,650
Why are you the right individual or team to successfully deliver the proposed work?
Evidence of how you, and if relevant your team, have:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
The word count for this section is 1,650 words: 1,150 words to be used for R4RI modules (including references) and, if necessary, a further 500 words for Additions.
Use the Résumé for Research and Innovation (R4RI) format to showcase the range of relevant skills you and, if relevant, your team (project and project co-leads, researchers, technicians, specialists, partners and so on) have and how this will help deliver the proposed work. You can include individuals’ specific achievements but only choose past contributions that best evidence their ability to deliver this work.
Complete this section using the R4RI module headings listed. Use each heading once and include a response for the whole team, see the UKRI guidance on R4RI. You should consider how to balance your answer, and emphasise where appropriate the key skills each team member brings:
As a minimum, all named members of the leadership team should be discussed within this section of the form.
If references or citations are deemed appropriate, these will be included within the section’s word count. We would advise you not to include hyperlinks, as assessors are not obliged to access the information they lead to or consider it in their assessment of your application. If you are linking to web resources, to maintain the information’s integrity, include persistent identifiers (such as digital object identifiers) where possible. You must not include links to web resources to extend your application.
Provide any further details relevant to your application. This section is optional and can be up to 500 words. You should not use it to describe additional skills, experiences, or outputs, but you can use it to describe any factors that provide context for the rest of your R4RI (for example, details of career breaks if you wish to disclose them).
Complete this as a narrative. Do not format it like a CV.
References may be included within this section.
UKRI has introduced new role types for funding opportunities being run on the new Funding Service.
For full details, see Eligibility as an individual.
Word limit: 500
What are the ethical or RRI implications and issues relating to the proposed work? If you do not think that the proposed work raises any ethical or RRI issues, explain why.
Demonstrate that you have identified and evaluated:
If you are collecting or using data, identify:
You may demonstrate elements of your responses in visual form if relevant. Further details are provided in the Funding Service.
Word limit: 1000
What will you need to deliver your proposed work and how much will it cost?
Justify the application’s more costly resources, in particular:
We do not provide funding for individual items of equipment over £10,000. Please see section three of the AHRC research funding guide for further information.
Assessors are not looking for detailed costs or a line-by-line breakdown of all project resources. Overall, they want you to demonstrate how the resources you anticipate needing for your proposed work:
Additionally, where relevant you should explain:
Word limit: 1,000
Add details about any project partners’ contributions. If there are no project partners, you can indicate this on the Funding Service.
A project partner is a collaborating organisation or individual who will have an integral role in the proposed research. This may include direct (cash) or indirect (in-kind) contributions such as expertise, staff time or use of facilities.
Add the following project partner details:
If a detail is entered incorrectly and you have saved the entry, remove the specific project partner record and re-add it with the correct information.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Word limit: 10
Upload a single PDF containing the letters or emails of support from each partner you named in the Project Partner section. These should be uploaded in English or Welsh only.
Enter the words ‘attachment supplied’ in the text box, or if you do not have any project partners enter N/A. Each letter or email you provide should:
The Funding Service will provide document upload details when you apply. If you do not have any project partners, you will be able to indicate this in the Funding Service.
Ensure you have prior agreement from project partners so that, if you are offered funding, they will support your project as indicated in the project partners’ section.
For audit purposes, UKRI requires formal collaboration agreements to be put in place if an award is made.
Note that all elements of your application form will be shared with the assessors.
We will assess your application using the following process.
We will invite three experts to review your application independently, against the specified criteria for this funding opportunity.
Applications that receive an initial two unsupportive expert review scores will be rejected prior to receiving a third expert review and will not proceed to the project lead (PL) response stage. A review is considered unsupportive when it is marked as not recommended for funding or not suitable for funding (score one to three).
Should an application receive a fundable score within the first two expert reviews, a third expert review will be sourced, and the application will either move to PL response or be rejected depending on the score received.
Project leads provided with a right to reply/response opportunity of 500 words per peer review.
Following peer review, we will invite experts to use the evidence provided by reviewers and your applicant response to assess the quality of your application and rank it alongside other applications after which the panel will make a funding recommendation.
AHRC will make the final funding decision.
We aim to complete the assessment process within nine months of receiving your application.
Written feedback will only be provided in the form of the anonymised peer reviews and the final grade from the panel.
We support the San Francisco declaration on research assessment and recognise the relationship between research assessment and research integrity.
Find out about the UKRI principles of assessment and decision making.
We reserve the right to modify the assessment process as needed.
The assessment areas we will use are:
Find details of assessment questions and criteria under the ‘Application questions’ heading in the ‘How to apply’ section.
If you have a question and the answers aren’t provided on this page
Important note: The Helpdesk is committed to helping users of the UK Research and Innovation (UKRI) Funding Service as effectively and as quickly as possible. In order to manage cases at peak volume times, the Helpdesk will triage and prioritise those queries with an imminent opportunity deadline or a technical issue. Enquiries raised where information is available on the Funding Finder opportunity page and should be understood early in the application process (for example, regarding eligibility or content/remit of an opportunity) will not constitute a priority case and will be addressed as soon as possible.
For help and advice on costings and writing your proposal please contact your research office in the first instance, allowing sufficient time for your organisation’s submission process.
For questions related to this specific funding opportunity please contact enquiries@ahrc.ukri.org
Any queries regarding the system or the submission of applications through the Funding Service should be directed to the helpdesk.
Email: support@funding-service.ukri.org
Phone: 01793 547490
Our phone lines are open:
To help us process queries quicker, we request that users highlight the council and opportunity name in the subject title of their email query, include the application reference number, and refrain from contacting more than one mailbox at a time.
See further information on submitting an application.
If you or a core team member need to tell us something you wish to remain confidential, email operations@ahrc.ukri.org
Include in the subject line: [the funding opportunity title; sensitive information; your Funding Service application number].
Typical examples of confidential information include:
For information about how UKRI handles personal data, read UKRI’s privacy notice.
UKRI can offer disability and accessibility support for UKRI applicants and grant holders during the application and assessment process if required.
The launch of the Curiosity and Catalyst Awards schemes were supported by a webinar for prospective applicants and professional research support staff that presented an overview of the schemes, followed by an opportunity to ask questions. The webinars were recorded, and a copy can be found below.
Watch webinar recording from 8 September 2023 (YouTube)
View a transcript of the webinar from 8 September 2023
Note that this webinar is British Sign Language interpreted.
We recognise that the COVID-19 pandemic has caused major interruptions and disruptions across our communities. We are committed to ensuring that individual applicants and their wider team, including partners and networks, are not penalised for any disruption to their career, such as:
Reviewers and panel members will be advised to consider the unequal impacts that COVID-19 related disruption might have had on the capability to deliver and career development of those individuals included in the application. They will be asked to consider the capability of the applicant and their wider team to deliver the research they are proposing.
Where disruptions have occurred, you can highlight this within your application if you wish, but there is no requirement to detail the specific circumstances that caused the disruption.
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
We use cookies and similar technologies that are necessary to operate the website.Please read our cookie policy.
We use cookies and similar technologies that are necessary to operate the website. Additional cookies are only used with your consent. We use the additional cookies to perform analyses of website usage and to check marketing measures for their efficiency. These analyses are carried out to provide you with a better user experience on the website. You are free to give, deny, or withdraw your consent at any time by using the "cookie settings" link at the bottom of each page. You can consent to our use of cookies by clicking "Agree". For more information about what information is collected and how it is shared with our partners, please read our cookie policy.