CAN BE
ALTERNATIVE
INVESTMENT

PD-KIGALI-FY24-05
Maureen B Abera Grantor
Opening date 27 Jun 2024, 12:00AM
Closing date 23 Aug 2024, 12:00AM
Funding Opportunity Number: PD-KIGALI-FY24-05
Opportunity Category: Discretionary
Category Explanation: Public Diplomacy
Expected Number of Awards: 1
CFDA Number(s): 19.040 -- Public Diplomacy Programs
Cost Sharing or Matching Requirement: No
Posted Date: Jun 27, 2024 12:00:00 AM EDT
Closing Date: Aug 23, 2024 12:00:00 AM EDT
Estimated Total Program Funding: 32500
Award Ceiling: $32500
Award Floor: $25000
Eligible Applicants: Others (see text field entitled "Additional Information on Eligibility" for clarification)
Additional Information on Eligibility: The following organizations are eligible to apply: • Registered not-for-profit organizations, including think tanks and civil society/non-governmental organizations. • Public and private educational institutions The following types of programs are not eligible for funding: • Programs relating to partisan political activity; • For-profit organizations or companies; • Individuals; • Charitable or development activities; • Commercial or trade activities; • Construction programs; • Programs that support specific religious activities; • Fund-raising campaigns; • Lobbying for specific legislation or programs; • Scientific research; • Programs intended primarily for the growth or institutional development of the organization; • Professional development for individuals; or • Programs that duplicate existing programs.
Agency Name: Maureen B Abera Grantor
Description:
A. PROGRAM DESCRIPTION
The U.S. Embassy Kigali Public Diplomacy Section of the U.S. Department of State announces an open competition for organizations to submit applications to organize and implement the Academy for Women Entrepreneurs Program, which will include facilitating a course on Global Entrepreneurship & Sustainable Business and planning and hosting a regional AWE conference. Please follow all instructions below.
Program Objectives:
The first program element is to facilitate the traditional DreamBuilder program, which brings together a cohort of 30 women who meet online and in-person to learn core business skills such as strategic planning, marketing, and finance, then discuss the material with local facilitators, business leaders, and U.S. exchange alumni mentors. The DreamBuilder program should run for a period of six months, one facilitation session per week for 13 weeks, followed by three months of mentoring. The content for the training is offered at no-cost through the DreamBuilder online platform.
The second program element is facilitating a course that is part of the Najafi 100 Million Learners Global Initiative, which will seek 15 participants who’s businesses are at more advanced level. The course should run for six months using the curriculum of the “Global Entrepreneurship & Sustainable Business” course.
The third program element is organizing and hosting an AWE conference in Rwanda, designed to be a full two-day program targeting 80 AWE alumnae.
The program will have the following objectives:
Objective 1 – Ensure that more women have the skills, capabilities, and resources to fully participate in the economy.
Objective 2 – Promote women's social and economic empowerment.
Objective 3 – Continue to build on past AWE cohorts to strengthen the entrepreneurial eco-system in Rwanda for women.
Participants and Audiences:
For the DreamBuilder program, selection criteria will be based on having a small business or business idea. The target audience will be 30 women aged 25-45 who are starting businesses or have just started one and want to learn how to grow it.
For the Global Entrepreneurship & Sustainable Business course, participant selection criteria should be based on type of business, maturity of business, and education level of applicants. This course targets women aged 25 to 45 who have strong computer and internet skills. A bachelor’s degree is required.
For the conference, selection criteria should be based on graduation from an AWE program, include a mix of participants from prior AWE cohorts, and have the availability to participant for two full days.
Grantor Contact Information: Kigali Public Diplomacy Grantor
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
We use cookies and similar technologies that are necessary to operate the website.Please read our cookie policy.
We use cookies and similar technologies that are necessary to operate the website. Additional cookies are only used with your consent. We use the additional cookies to perform analyses of website usage and to check marketing measures for their efficiency. These analyses are carried out to provide you with a better user experience on the website. You are free to give, deny, or withdraw your consent at any time by using the "cookie settings" link at the bottom of each page. You can consent to our use of cookies by clicking "Agree". For more information about what information is collected and how it is shared with our partners, please read our cookie policy.