2025
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BUSINESS TOOl

Starting or expanding a business in Merton can be greatly aided by government-backed grants and loans. This guide covers funding options, eligibility, the application process, and answers common questions.
Provides funding competitions for UK small businesses to develop and commercialise new ideas, varying from feasibility grants to larger R&D awards.
👉 Innovate UK Funding Competitions (merton.gov.uk, apply-for-innovation-funding.service.gov.uk, apply-for-innovation-funding.service.gov.uk)
👉 Innovate UK – UKRI (ukri.org)
Offers community and business-backed project grants, typically from £300 to £100,000.
👉 National Lottery Community Fund (National Lottery Good Causes, tnlcommunityfund.org.uk)
Additionally, funding streams like “Reaching Communities” support long-term community projects. (actiontogether.org.uk)
Grants available to young entrepreneurs (aged 18–30) to start or build a business.
👉 Prince’s Trust (Note: link checked manually)
Offers grants primarily for arts, education, and heritage projects—occasionally partnering on business-related schemes.
👉 Trusthouse Charitable Foundation (Note: link checked manually)
Funding from £1,000 to £100,000 for projects across arts, libraries, museums, and cultural organisations.
👉 Arts Council England Project Grants (directories.merton.gov.uk, grantify.io, Wikipedia)
Support package including weekly allowance (up to 26 weeks) and mentoring for unemployed individuals starting businesses.
👉 New Enterprise Allowance – GOV.UK (Note: link checked manually)
Search for grants and funding schemes you match via government portal.
👉 GOV.UK Grant Finder (Note: general service link)
Local advice, funding lists, and business guidance tailored to Merton.
👉 Merton Council Business Support (merton.gov.uk)
Research – Identify grants aligning with your business goals
Prepare Documents – Including business plan, financials, proof of registration
Apply Carefully – Follow the application process and provide complete info
Track – Monitor your submission and respond promptly if contacted
Business plan (objectives, market, financials)
Financial statements or projections
Proof of business registration
Project proposal (purpose, impact)
Identification and legal paperwork
If grants fall short, consider these government-backed loans:
Start-Up Loans – Loans up to £25,000 plus mentoring
👉 Start-Up Loans Company
Funding Circle – Peer-to-peer loans for established small businesses
👉 Funding Circle (Note: link checked manually)
Better Business Finance – Platform to access multiple providers
👉 Better Business Finance (Note: link checked manually)
What businesses are eligible for grants?
SMEs, startups, creative ventures, and community groups—eligibility varies by scheme.
How do I find suitable grants?
Start with the GOV.UK Grant Finder and Merton Council’s support pages.
How much funding is available?
Ranges from a few hundred pounds to over £100,000 depending on the grant.
What is the application timeframe?
Grant cycles vary—anywhere from weeks to several months.
Do I need to repay grants?
No—as long as you use the funds within grant rules.
Can I apply for multiple grants?
Yes, as long as you meet the requirements of each.
Are there sector‐specific grants?
Yes—creative projects, green enterprise, heritage, tech and more have targeted funding.
What documents are essential?
Strong business plan, registration proof, financial forecasts, and project details.
Is there support for COVID-19-impacted businesses?
Some recovery grants may still be available—check local updates via Merton Council.
Can I get support for an online business?
Yes—digital innovation grants and start-up support are available.
Where do I find help or advice?
Contact Merton Council or visit the support hubs listed above.
What support is available for young entrepreneurs?
Programmes like the Prince’s Trust and Business Launchpad offer mentorship and funding. (grantnav.threesixtygiving.org, apply-for-innovation-funding.service.gov.uk, directories.merton.gov.uk)
Value Ad helps new businesses save 50% to 80% on essential services like marketing and
development. These savings act as an alternative investment, fueling growth.
Service providers gain valuable initial customers, helping them grow and attract investment.
It's a win-win for everyone!
This App/website is not affiliated with any government agency. We collect and organize information from publicly available government websites and provide direct links to these official sources.
For accurate details and to apply for grants or loans, please visit the relevant government websites linked within the App/website.
What is Value Ad?
Value Ad is an innovative policy designed to foster a mutually beneficial relationship between two key groups: new businesses and service providers. This policy helps startups save significantly on essential services while enabling service providers to gain valuable traction and growth opportunities.
How is it a Win-Win Deal?
For New Businesses:
Cost Savings: Startups can save 50% to 80% on essential services such as website development and marketing. This means they don’t need to invest heavily upfront, making it easier to launch and grow their business.
Alternative Investment: The money saved through these discounts can be reinvested into other critical areas of the business, acting as an alternative investment that fuels further growth and development.
For Service Providers:
Initial Customer Base: Service providers, often tech startups themselves, can attract a significant number of initial customers by offering their services at a discounted rate. This helps them build traction and demonstrate value, which is crucial for attracting venture capital (VC) funding and other opportunities.
Marketing Efficiency: By providing affordable services, service providers do not need to spend heavily on marketing to acquire new customers. The discounted services themselves become a powerful marketing tool, bringing in customers who can spread the word and enhance the provider’s reputation.
Growth and Expansion: Attracting more customers through Value Ad helps service providers expand their client base and build long-term relationships, which can lead to increased revenue and business growth.
Alternative Investment for New Businesses:
For new businesses, the significant cost savings achieved through the Value Ad policy effectively serve as an alternative investment. Instead of spending large amounts on website development and marketing, they can leverage the affordable services provided by service providers. The saved funds can be redirected into other strategic areas of the business, enhancing overall growth and sustainability.
Benefits for Service Providers:
Service providers benefit from the Value Ad policy by gaining access to a ready pool of new customers who are drawn by the discounted rates. This initial customer base is crucial for:
Building Traction: Demonstrating product or service viability to potential investors.
Securing Funding: Enhanced customer traction and a growing user base can make the service provider more attractive to venture capitalists and other funding sources.
Market Penetration: Establishing a presence in the market quickly and efficiently without heavy marketing expenditures.
In Summary:
Value Ad is a strategic policy designed to create a win-win scenario for both new businesses and service providers. By offering significant discounts on essential services, startups can save and reinvest those savings, while service providers gain crucial initial customers and market traction. This mutually beneficial arrangement supports the growth and success of both groups, making Value Ad a powerful tool for business development and investment.
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